Start An Exterior Home Cleaning Service
About
Starting an exterior home cleaning service requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell exterior home cleaning service, or selling exterior home cleaning service online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start an exterior home cleaning service ➜
Key stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $550 | $6,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Software Expenses | $150 | $3,044 |
| Advertising & Marketing Costs | $75 | $5,286 |
| Other Expenses | $0 | $800 |
| Total Startup Costs | $6,642 | $50,780 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
SoftWash Systems | softwashsystems.com | #311,450 |
|
brick&batten | brickandbatten.com | #446,455 |
|
Cleanzen | cleanzen.com | #992,391 |
|
Global Pressure Washing Network | pressurewashing.net | #1,989,642 |
|
National Softwash, Inc. | nationalsoftwash.com | #2,079,839 |
|
Washington, DC Water, Fire & Mold Damage Cleanup and Restoration | servproofwashingtondc.com | #2,121,039 |
|
Tranquil Home | tranquilhome.net | #2,217,290 |
|
BrightHouse Green Home | nashvillebrighthouse.com | #2,332,032 |
|
SwiftClean | swiftclean.com | #2,348,645 |
|
Los Angeles Cleaning Company | maidforla.com | #2,394,286 |
|
Amy's Angels Cleaning, Inc. | amysangelscleaning.com | #2,544,735 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Meaningful business connections | You never know who you will meet as a exterior home cleaning service. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
| Pick & choose the clients you work with | Exterior Home Cleaning Servicees have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients! |
| Gain exposure and experience | This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you! |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| Low margins | The gross margins for your exterior home cleaning service are typically around 19%, which can make it more challenging to incur new expenses and maintain profitability. |
| High employee turnover | In the exterior home cleaning service, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Taxes | As a exterior home cleaning service, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
| High overhead expenses | With starting an exterior home cleaning service, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below. |
| Churn | In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible. |
Marketing Ideas
-
1
Word of mouth
The most tried and true way to grow a exterior home cleaning service is through word of mouth - some entrepreneurs would say it's more important than all social media.
-
2
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to exterior home cleaning service.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
-
3
Pay Per Click Advertising
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
"An amazing network of founders that truly want to help each other grow their business."
