Become An Event Photographer - Business Ideas

Pat Walls

•

Updated: September 15th, 2022

Become An Event Photographer

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Do you enjoy capturing memorable moments? Becoming an event photographer is a great way to combine your love for photography with your love for events.

Event photographers often work for companies that specialize in event photography. They are hired because of their expertise and experience with the kinds of events they will be covering. They may also be hired by individual clients who have a specific need for event coverage, such as a wedding or corporate retreat. You can find potential clients through social media or local networking groups; once you've got a few clients lined up, start scheduling events with them so you can really show off your skills.

Aside from having a passion for photography, it's also important that you have some experience with lighting and setting up equipment at events. You should also be aware of how various lenses function and what they are used for.

Becoming an event photographer requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell event photography, or selling event photography online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$10.7B

starting costs

$18K

gross margin

90%

time to build

270 days

growth

Organic social media

business model

Subscriptions

time investment

Full time

Startup Costs

	Min Startup Costs	Max Startup Costs
Employee & Freelancer Expenses	$151	$252
Website Costs	$223	$7,015
Business Formation Fees	$600	$4,700
Vehicle Expenses	$0	$10,000
Retail Business Expenses	$1,250	$6,650
Advertising & Marketing Costs	$75	$3,986
Software Expenses	$162	$2,720
Office Space Expenses	$0	$100
Specific Industry Expenses	$0	$500
Total Startup Costs	$2,461	$35,923

See all startup costs ➜

Successful Businesses

Business	URL	Rank
Free Website Builder For Your Business	business.site	885
Zenfolio	zenfolio.com	20,441
Top Los Angeles Wedding and Event Photographer	andrenaphoto.com	1,214,206
DCEventPhoto	dceventphoto.com	3,525,152
Los Angeles Event Photographer	mikmilman.com	3,667,435
Christie's Photographic Solutions	christiesphotographic.com	3,790,213
Orlando Event Photography and Convention Photographers for Corporate Events	orlandoeventphotography.net	4,046,735
Corporate Event Photography	ignite-images.co.uk	4,075,124
Ayano Hisa Photography	ayanohisaphoto.com	4,152,734
My Blog	londoneventphotography.org	4,167,988
Corporate Event Photographer	tavitsphotography.com	4,432,096

See all businesses ➜

Pros & Cons

Pros	Description
Little startup costs required	The cost to start a event photographer costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.
Rewarding work	Starting a event photographer can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
High customer retention rates	Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with	Event Photographeres have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload	With becoming an event photographer, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience	This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

See all pros ➜

Cons	Description
Motivation of employees	If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process	A event photographer can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent	As a event photographer, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a event photographer, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes	As a event photographer, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net	Typically, as a event photographer, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

See all cons ➜

Marketing Ideas

1

Direct Sales

Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

Learn more about direct sales ➜
2

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜
3

Social Media Advertising

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Learn more about social media advertising ➜

See all marketing ideas ➜

Key Stats

Startup Costs

Successful Businesses

885

20,441

1,214,206

3,525,152

3,667,435

3,790,213

4,046,735

4,075,124

4,152,734

4,167,988

4,432,096

Pros & Cons

Marketing Ideas

Direct Sales

Word of mouth

Social Media Advertising