4 Eye Masks Store Success Stories [2022]

4 Eye Masks Store Success Stories [2022]
Start An Eye Masks Store

The eye mask is a simple accessory that blocks out light and improves sleep. The global mask market is expected to reach USD 18.6 Million in the next few years.

If you love to help people sleep better, then starting an eye masks business might be the perfect business opportunity for you.

An eye masks business is a relatively low barrier to entry business that doesn't require much of an up-front investment. You can start by making your own eye masks or buying them from wholesalers in bulk, then sell them to customers through social media platforms such as Facebook or Instagram.

Here are some real life success stories of starting a eye masks store:

1. Manta Sleep ($9.6M/year)

Mark Zhang (from Jackson, WY) started Manta Sleep over 5 years ago.

$800K / month
2 founders / 18 employees

Case Study

I am the CEO & co-founder of Manta Sleep mask, the only mask designed, constructed, and optimized for deepest-possible sleep in any environment. Manta Sleep masks provide 100% blackout for maximized sleep quality — so users feel 100%, all the time. Just a pinprick of light can disrupt REM and deep sleep, leading to post-sleep tiredness. That’s why Manta perfectly covers and conforms to the eyes to block 100% of light, even in broad daylight — so users always get deep, uninterrupted sleep.

We are anti-hustle culture. Working long hours and “hustling” is absolutely idiotic because nobody can make great decisions working 12 hours a day. At that point, you're just a walking zombie working on low-value tasks and pretending like you are actually doing something important. You are pretending like you are actually making it work and “succeeding”, when in fact, you're just using mindless work as an excuse to make yourself feel better. In order to live a good life, a happy life, there are several pillars in our lives that we need to make sure to take care of: Health, Wealth, Family, and Friends. When these go out of sync, life sucks. You basically have to keep it balanced to live a good life.


2. Foreo

FOREO sonic facial cleansing brushes, ISSA electric toothbrushes, IRIS eye massagers and FOREO cleansers are designed to help you feel healthy and naturally beautiful.

  • Website traffic: 1.11M/month
  • Business rank: #26.7K

Check out their full website ➜

3. Soko Glam

Soko Glam is the most trusted source for Korean beauty products, curating the leading Korean skin care, cosmetics & makeup brands. Browse a variety of face and body collections, including cruelty-free & vegan-friendly items. Free shipping over $35 & 60-day satisfaction guarantee. Shop online now.

  • Business rank: #30.9K

Check out their full website ➜

4. Lush USA

  • Website traffic: 1.14M/month
  • Business rank: #35.3K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!