6 Eye Masks Store Success Stories [2024]

Updated: November 1st, 2023
Start An Eye Masks Store

The eye mask is a simple accessory that blocks out light and improves sleep. The global mask market is expected to reach USD 18.6 Million in the next few years.

If you love to help people sleep better, then starting an eye masks business might be the perfect business opportunity for you.

An eye masks business is a relatively low barrier to entry business that doesn't require much of an up-front investment. You can start by making your own eye masks or buying them from wholesalers in bulk, then sell them to customers through social media platforms such as Facebook or Instagram.

Here are some real life success stories of starting a eye masks store:

1. Manta Sleep ($9.6M/year)

with innovative sleep solutions, we believe Manta Sleep has a bright future ahead.

How much they make: $9.6M/year
How much did it cost to start: $50K
Current team size: 18

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How We Successfully Raised $700K For Our 100% Blackout Sleep Masks

Manta Sleep has successfully raised $700,000+ through crowdfunding campaigns for their unique, 100% blackout sleep mask designed for light sleepers and aims to empower people to sleep better so they can do more.

About
Mark started Manta Sleep almost 7 years ago
Revenue
Mark grew the business to $800K/month
Costs
It cost Mark $50000 to start the business
Read by 8,578 founders

Learn more about starting an eye masks store:

Where to start?

-> How much does it cost to start an eye masks store?
-> Pros and cons of an eye masks store

Need inspiration?

-> Examples of established eye masks store
-> Marketing ideas for an eye masks store

Other resources

4. Foreo

FOREO sonic facial cleansing brushes, ISSA electric toothbrushes, IRIS eye massagers and FOREO cleansers are designed to help you feel healthy and naturally beautiful.

Where they're located: North Las Vegas, Nevada, USA
Website traffic: 1.11M/month

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5. Soko Glam

Soko Glam is the most trusted source for Korean beauty products, curating the leading Korean skin care, cosmetics & makeup brands. Browse a variety of face and body collections, including cruelty-free & vegan-friendly items. Free shipping over $35 & 60-day satisfaction guarantee. Shop online now.

Where they're located: Kannavia, Cyprus

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6. Lush USA

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.14M/month