Start A Doula Service - Business Ideas

Updated: September 15th, 2022
Start A Doula Service

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A doula service business provides support to expectant mothers and families during pregnancy, childbirth, and the postpartum period.

Doulas offer emotional, physical, and informational assistance to help make the birthing experience more comfortable and empowering.

To start a doula service on a budget, first, gain knowledge and certification through affordable online or local training programs.

Next, create a simple website or social media page to promote your services and reach potential clients.

Finally, network with local healthcare professionals and community groups to build relationships and establish a client base.

Starting a doula service requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell doula, or selling doula online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a doula service ➜

Key Stats

revenue (monthly)
$200
starting costs
$13.4K
gross margin
27%
avg product price
$1200
time to build
270 days
growth
SEO
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$4,700

Equipment & Supply Expenses

$66

$700

Advertising & Marketing Costs

$75

$4,286

Software Expenses

$150

$2,420

Total Startup Costs

$1,265

$26,673

Successful Businesses

Business URL Rank

DONA International

dona.org

239,653

DoulaMatch

doulamatch.net

783,826

Doula Training and Certification

prodoula.com

2,430,755

Cherry Blossom Doula Services

cbdoulaservices.com

2,496,591

National Black Doulas Association®

blackdoulas.org

2,941,822

Baby Nest Birth Services

babynestbirth.com

3,139,477

blissfulbabydoulas

blissfulbabydoulas.com

3,317,899

Baby Nurse and Doula Services

babynurseanddoulaservices.com

3,319,362

DDLA

deathdoulala.com

3,477,915

Lifetime of Love Doula Services

lifetimeoflovedoula.com

3,484,848

Willow Birth Services

willowbirthservices.com

3,659,315

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a doula service can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Meaningful business connections

You never know who you will meet as a doula service. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Pick & choose the clients you work with

Doula Servicees have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your doula service are typically around 27%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the doula service, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a doula service, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

High overhead expenses

With starting a doula service, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜