Business Idea

Start A Dental Products Business

About

Starting a dental products business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell dental products, or selling dental products online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a dental products business ➜

Key stats

market size
$27.9B
starting costs
$29.1K
gross margin
58%
avg product price
$150
time to build
300 months
business model
Advertising

About

Starting a dental products business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell dental products, or selling dental products online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a dental products business ➜

Key stats

market size
$27.9B
starting costs
$29.1K
gross margin
58%

 

avg product price
$150
time to build
300 months
business model
Advertising

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $5,600 $20,400
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $4,786
Equipment & Supply Expenses $3 $500
Total Startup Costs $6,564 $58,097

Successful Businesses

Business URL Rank
Formlabs formlabs.com #46,635
PATTERSON DENTAL pattersondental.com #97,426
DentaQuest dentaquest.com #112,128
Dental Tribune USA dental-tribune.com #127,487
Ultradent Products, Inc. ultradent.com #216,785
Beam Dental beam.dental #230,771
Dental Products Report dentalproductsreport.com #245,235
Dental Economics dentaleconomics.com #264,631
Medicom medicom.com #323,013
RDH rdhmag.com #333,157
Dental Supplies & Dentistry Equipment practicon.com #352,584

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a dental products business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your dental products business are typically around 58%, which is considerably high and allows you to grow your business and manage costs easily.
Easy to encourage "impulse buy" In the dental products business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A dental products business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the dental products business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a dental products business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a dental products business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.