7 Custom Stickers Business Success Stories [2024]

Updated: November 19th, 2023
Start A Custom Stickers Business

Custom stickers are versatile and can be used in various marketing campaigns. Including direct mail and social media marketing.

Marketers prefer custom-made campaign stickers as they are unique and make marketing quite affordable. Besides, custom stickers improve brand visibility and the general look of your packaging. Therefore, creating a custom stickers business can be a great business opportunity.

Here are some real life success stories of starting a custom stickers business:

1. Jordyn Alison Designs ($48K/year)

Jordyn came up with the idea for her business after making hand-lettered greeting cards during her boyfriend's boot camp. With a background in graphic design, she started Jordyn Alison Designs in 2016, but it wasn't until three years later that she saw significant growth and began expanding her product offerings. Now averaging $3,000 a month, Jordyn focuses on wholesale and the digital side of her business, with plans to get her products into over 100 stores nationwide and start licensing her artwork.

How much they make: $48K/year
Current team size: 0

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How I Started A $3K/Month Hand Lettered Stationery Products Ecommerce

Jordyn Alison Designs owner Jordyn, has grown her hand-lettered stationary business to average $3,000 a month by expanding her product line to include greeting cards, vinyl stickers, notepads, apparel and more, while also using social media to promote her launches and gauging customer interest.

About
Jordyn started Jordyn Alison Designs almost 6 years ago
Revenue
Jordyn grew the business to $4K/month
Read by 8,381 founders

2. Sticker it ($2.4M/year)

David Rubie-Todd, the co-founder of Sticker it, came up with the idea for the business while running Kartdavid, a company that designed and manufactured custom graphics for motorsport. After experiencing the limitations and poor quality of local sticker shops, David and his brother decided to start their own sticker printing business in 2018. They have since grown the company to $125,000/month in revenue, expanding into multiple countries and focusing on providing high-quality, customizable products.

How much they make: $2.4M/year
How much did it cost to start: $13K
Current team size: 16

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These Brothers Started A Custom Stickers Business At 16 And Have Grown It To $1.5M/Year

Sticker It is a custom sticker business that has grown to $125,000/month in revenue and 4x YoY growth by using technology to enhance the buying experience and expanding into multiple countries, with plans to launch throughout Europe in 2022, offering high-quality custom products for small and large brands worldwide.

About
David started Sticker it over 16 years ago
Revenue
David grew the business to $200K/month
Costs
It cost David $13000 to start the business
Read by 3,689 founders

So... can you actually make money with a custom stickers business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Koa Sticker ($108K/year)

How much they make: $108K/year
How much did it cost to start: $100
Current team size: 0

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$9000 a Month Selling Graphic Designer Stickers on Etsy

This case study highlights how a side hustle selling stickers on Etsy generated over $31,000 in one year with a high average monthly visit rate and an impressive 8% conversion rate.

About
They started Koa Sticker over 3 years ago
Revenue
They grew the business to $9K/month
Costs
It cost $100 to start the business
Read by 799 founders

4. StickerJunkie ($1M/year)

How much they make: $1M/year
Current team size: 10

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How StickerJunkie Is Selling Over 20 Million Stickers Per Year

"Founder turns sticker-making hobby into $1M/year online business" - Learn how Andrea Lake transformed her passion for sticker design into a profitable venture that offers customizable stickers on various materials and sizes.

About
They started StickerJunkie over 14 years ago
Revenue
They grew the business to $83.3K/month
Read by 661 founders

So... can you actually make money with a custom stickers business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now