Pleasant founded American Girl in 1986. Great stories with ambitious characters, she believed, may motivate girls to make their own constructive impact on the world. American Girl gives girls the chance to discover who they are and who they’re meant to be through adventurous stories and imaginative play.

Where they're located: Portland, Oregon, USA
Website traffic: 950K/month

4. L.O.L. Surprise!

The toymaker launched the unboxing toy line L.O.L. Surprise! in December 2016. You can check what's new with LOL Surprise Shop and find the latest LOL Surprise collectible dolls, fashion dolls, accessories, dollhouses, playsets, and more. Their collection of dolls are super cool & unique, and hard to find anywhere else.

Website traffic: 270K/month

5. Mezco Toyz

A toy company that makes action figures and other collectibles based on original and licensed properties. They mostly sell scary toys and figurines suitable for kids above 8 years. They specialize in tv, comics, movies, and pop culture toys.

Website traffic: 470K/month