7 Custom Countertops Business Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Custom Countertops Business

A countertop is an essential utility not only in the kitchens but also in laboratories, retail, bathrooms, and workrooms. Popularly known as worktops, these platforms are constructed using different materials to ensure their functionality, durability, aesthetics, and relative application.

The global countertop market is projected to reach $110.54 billion in the next few years, exhibiting a 2.8% CAGR.

Starting a countertop construction and repair business can be profitable. To start, choose a niche and advertise your services. You can focus on residential or commercial customers and offer repair or installation of all or selected types of countertops.

Here are some real life success stories of starting a custom countertops business:

1. Concrete Countertop Solutions ($13.2M/year)

Ed Baldoni, the founder of Concrete Countertop Solutions, came up with the idea for his business after discovering concrete countertops at a national home show. As a developer with 40 years of experience, Baldoni saw the potential in offering a simpler way to build concrete countertops and created the Z Counterform System. With the help of instructional videos, strategic partnerships, and a focus on attracting the DIY market, the business has grown to generate over $12 million in revenue in just 10 years.

How much they make: $13.2M/year
Current team size: 10

I Make $13.2M/Year Selling Concrete Countertops For DIY'ers

Concrete Countertop Solutions, a small but dedicated team that has grown from an idea to over $12M in revenue in 10 years, has succeeded by expanding into the swimming pool industry and investing in advertising, with their instructional videos and targeted social media campaigns contributing to their accelerated growth.

About

Ed started Concrete Countertop Solutions over 14 years ago

Revenue

Ed grew the business to $1.1M/month

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4. Marble

Marble has over 20 years experience as one of the countries largest fabricators and installers of natural stone, including granite, marble, quartz and much more.

Where they're located: Virginia Beach, Virginia, United States
Website traffic: 300K/month

5. Concrete Countertop Solutions

How much they make: $13.2M/year
Where they're located: Scott Township, PA, USA
Current team size: 10
Website traffic: 140K/month