Start A Custom Countertops Business - Business Ideas

Updated: September 15th, 2022
Start A Custom Countertops Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A countertop is an essential utility not only in the kitchens but also in laboratories, retail, bathrooms, and workrooms. Popularly known as worktops, these platforms are constructed using different materials to ensure their functionality, durability, aesthetics, and relative application.

The global countertop market is projected to reach $110.54 billion in the next few years, exhibiting a 2.8% CAGR.

Starting a countertop construction and repair business can be profitable. To start, choose a niche and advertise your services. You can focus on residential or commercial customers and offer repair or installation of all or selected types of countertops.

Starting a custom countertops business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell countertops, or selling countertops online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$89.2B
starting costs
$18K
gross margin
90%
time to build
270 days

Startup Costs

Min Startup Costs Max Startup Costs

Employee & Freelancer Expenses

$151

$252

Website Costs

$223

$7,015

Business Formation Fees

$600

$4,700

Vehicle Expenses

$0

$10,000

Retail Business Expenses

$1,250

$6,650

Advertising & Marketing Costs

$75

$3,986

Software Expenses

$162

$2,720

Office Space Expenses

$0

$100

Specific Industry Expenses

$0

$500

Total Startup Costs

$2,461

$35,923

Successful Businesses

Business URL Rank

Marble

marble.com

155,578

Concrete Countertop Solutions

concretecountertopsolutions.com

384,400

PSI TOPS

psitops.com

1,424,094

Accent Countertops

accentcountertops.com

1,870,392

Cavalier Custom Countertops, LLC

cavaliercc.com

2,356,304

AA Marble & Granite

andrewsassociates.net

2,397,973

Fabricators Unlimited

fabricatorsunlimited.com

2,667,920

Eastern Surfaces

easternsurfaces.com

2,812,839

Quality Stone Concepts

qualitystoneconcepts.com

2,814,754

Alaska Countertops Inc., LLC

alaskacountertops.com

3,510,786

Rock Solid Custom Granite

rocksolidcustomgranite.com

3,907,155

Pros & Cons

Pros Description

Little startup costs required

The cost to start a custom countertops business costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.

Rewarding work

Starting a custom countertops business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Pick & choose the clients you work with

Custom Countertops Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Control of workload

With starting a custom countertops business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A custom countertops business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a custom countertops business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a custom countertops business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Taxes

As a custom countertops business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a custom countertops business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.