6 Cosmetic Manufacturing Business Success Stories [2023]
The cosmetics industry enjoys a large customer base among men and women who spend money on daily cosmetic products.
Therefore, starting a cosmetic manufacturing business has a huge potential for profitability and growth. Ensure professional packaging, so you attract more customers and retain the existing ones.
Digital marketing is also another secret to a successful cosmetic business.
Here are some real life success stories of starting a cosmetic manufacturing business:
1. Mented Cosmetics ($5.88M/year)
This week we have an update episode with KJ Miller, Co-Founder and CEO of Mented Cosmetics, a multi-million dollar beauty brand celebrating women of all hues. KJ was on the podcast in 2017 when she first launched Mented Cosmetics and joins us again to share how her company has achieved rapid growth since. Mented helps women feel seen and empowered with its inclusive shade range and has been featured in Vogue, Vanity Fair, Allure, and was hailed as having the "best nude lipsticks we've ever worn" by Essence Magazine. In this episode we discuss: Mented Cosmetics’s rapid growth since 2017 How KJ Miller is inspiring so many other entrepreneurs Her approach to scaling her business by building her team How she handled the fundraising process & so much more! Check out this episode and others on , , and This episode is brought to you by: Comcast Rise Comcast RISE is now accepting applications from People of Color (POC)-owned and female-owned, small businesses. So to apply: Faherty Get 20% off of your purchase at by using code HustlePro at checkout! Links mentioned in this episode Click here to subscribe via RSS feed (non-iTunes feed): Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: Guest Social Media Info Side Hustle Pro – Mented Cosmetics-
KJ Miller and Amanda Johnson (from New York, NY, USA) started *Mented Cosmetics * about 6 years ago.
Amanda Johnson and KJ Miller came together to create Mented Cosmetics, a multi-million dollar beauty brand that honors women of all colors.
Since launching its cosmetic line in 2017, they have gone from producing its best-seller nude lipsticks to becoming one of the most in-demand all-expanding beauty lines for Black and Brown women.
The co-founders of Mented Cosmetics are the 15th and 16th African-American women to ever secure $1 million in venture capital for the expansion of their company.
Mented has been featured in Vogue, Vanity Fair, and Allure and helps women feel seen and empowered with its inclusive shade range. In addition, Essence Magazine praised them as having the "best nude lipsticks we've ever worn."

Listen to the full podcast on podcasts.apple.com ➜
2. Beiersdorf – We are skin care.
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
- Website traffic: 120K/month
- Business rank: #121K
Check out their full website ➜
Learn more about starting a cosmetic manufacturing business:
Where to start?
-> How much does it cost to start a cosmetic manufacturing business?
-> Pros and cons of a cosmetic manufacturing business
Need inspiration?
-> Examples of established cosmetic manufacturing business
-> Marketing ideas for a cosmetic manufacturing business
Other resources
4. Genie Supply
We are the Clean Beauty Lab for entrepreneurs: Everything we do is clean. We offer clean skincare and clean color on a private label and custom formulation basis. We offer affordable low MOQs for clean beauty startups. Partner with us today to private label one of our super start clean formulas or create your hybrid skincare-makeup products today! Turnkey, packaging, lab services, R&D and testing.
- Business rank: #198K
Check out their full website ➜
5. Mented Cosmetics
Mented Cosmetics makes cruelty free & vegan makeup for all women. Find the perfect makeup for your skin tone & enjoy free shipping on orders $40+!
- Estimated revenue: $490K/month
- Business rank: #200K
Check out their full website ➜
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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