Cleaning Products Business

5 Cleaning Products Business Success Stories [2025]

•

Updated: April 14th, 2025

Tired of generic cleaning products on your shelves? Consider starting your own cleaning products business. This venture allows you to create and sell eco-friendly and effective cleaning solutions tailored to today’s conscientious consumers.

The business involves formulating unique cleaning products and marketing them directly to households or businesses. You’ll need to conduct research on ingredients, experiment with formulas, and comply with regulations. This isn’t a quick gig; it requires dedication to crafting products that stand out in a crowded market.

Starting this business fulfills a growing demand for sustainable and non-toxic alternatives, making it both a profitable and personally rewarding endeavor. With consumer awareness on the rise, launching a line of cleaning products could be an opportunity to build a brand that truly makes a difference.

In this list, you'll find real-world cleaning products business success stories and very profitable examples of starting a cleaning products business that makes money.

1. Omegasonics ($8.5M/year)

Frank and Sandy Pedeflous purchased a small business called Ultrasonic Blind Cleaning Systems and transformed it into Omegasonics, a company that manufactures industrial ultrasonic equipment for environmentally-friendly cleaning. With annual revenues of approximately $10 million, the couple has found success in various industries, including Indy race car teams, the military, aerospace, and the PPE market. Their early adoption of internet marketing and strategic advertising have contributed to their growth and market share.

How much money it makes: $8.5M/year
How much did it cost to start: $700K
How many people on the team: 25

This Couple Bought A Cleaning Equipment Business For $535K And Grew It To $8.5M/Year

This case study follows the story of a couple who bought a profitable but limited manufacturing company for $535,000, revamped it, and took it in a new direction to grow their annual revenues to approximately $10,000,000 by developing ultrasonic equipment that addressed industrial cleaning using water-based detergents instead of environmentally toxic solvents.

Read this case study

Read by 5,324 founders

2. DetraPel ($0/year)

David Zamarin, founder of DetraPel, came up with the idea for his business when he wanted to create a spray to protect his new Jordan shoes. However, lacking the chemistry knowledge, he started a shoe cleaning business instead. After discovering a harmful competitor's product, he sold his first business and invested the money into developing his own non-toxic and eco-friendly protective coatings, which has led to over $512,000 in sales in the last year.

How much money it makes: $0/year
How much did it cost to start: $60K
How many people on the team: 24

DetraPel: A Stain Preventor Product That Got On Shark Tank

DetraPel is a company that manufactures and distributes eco-friendly liquid repellent sprays designed to protect fabric and leather belongings, which has made over $512,000 in sales last year and has successfully partnered with Shark Tank.

Read this case study

Read by 12,077 founders

3. MamaSuds ($420K/year)

Michelle Smith, founder and CEO of MamaSuds, came up with the idea for her business after researching the harmful ingredients in household products. She taught herself how to make liquid soap and formulated a laundry soap that would clean her daughter's cloth diapers. After receiving positive feedback from friends and family, she decided to turn her passion into a business. MamaSuds has since experienced incredible growth, with an average revenue of $18k a month, and is now sold in all 50 states and over 9 countries.

How much money it makes: $420K/year
How much did it cost to start: $395
How many people on the team: 1

How I Started A $18K/Month Non-Toxic Household Cleaners Brand

MamaSuds, a natural cleaning and soap company created by Michelle Smith, has an impressive monthly revenue of $18k, has sold products to 9 countries and all 50 US states, and has just undergone a rebrand that contributed to significant traffic growth.

Read this case study

Read by 8,809 founders

4. Waxing Kara ($396K/year)

Kara Brook Brown, the founder of Waxing Kara, came up with the idea for her business while working as an artist painting with encaustic, a paint made with beeswax. Through her beekeeping hobby, she became fascinated by honey production and the importance of bees to our food supply. This led her to start Waxing Kara, creating natural Bee Inspired food products and skin-loving bath and beauty goods that include ingredients made possible by honeybees.

How much money it makes: $396K/year
How many people on the team: 3

How I Started A $33K/Month Bee-Inspired Goods Business

This case study follows the journey of Waxing Kara, a Bee Inspired® food products and bath and beauty goods business which generates $33K per month, and highlights the importance of inventory management, education, and relationships with customers and bee colonies.

Read this case study

Read by 7,835 founders

5. Dirty Labs ($240K/year)

David Watkins, CEO and co-founder of Dirty Labs, came up with the idea for his business after working in consumer electronics and realizing the short lifespan of the products he was creating. He partnered with chemist Dr. Pete He and identified laundry detergent as the product to start with, aiming to create a solution that was safe, sustainable, and effective. They developed a prototype formula and secured funding from investors and notable individuals before launching their direct-to-consumer business.

How much money it makes: $240K/year
How much did it cost to start: $2.5M
How many people on the team: 7

We Created A $240K/Year Laundry Detergent

Dirty Labs, a cleaning innovation lab founded by CEO David Watkins, introduces a line of laundry detergents that solve the cleaning trilemma, being safe, sustainable, and effective, achieving the goal with formulations that leverage nature-inspired green chemistry and earning $240k annually from the direct-to-consumer distribution.

Read this case study

Read by 7,990 founders