Business Idea

Start A Career Transition Coaching Business

About

Starting a career transition coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell career transition coaching, or selling career transition coaching online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a career transition coaching business ➜

Key stats

market size
$15B
starting costs
$18.5K
gross margin
35%
avg product price
$125
time to build
6 months
growth
Word of mouth
business model
Advertising
time investment
Full time

About

Starting a career transition coaching business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell career transition coaching, or selling career transition coaching online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a career transition coaching business ➜

Key stats

market size
$15B
starting costs
$18.5K
gross margin
35%
avg product price
$125

 

time to build
6 months
growth
Word of mouth
business model
Advertising
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $600 $4,700
Software Expenses $150 $2,769
Advertising & Marketing Costs $75 $5,036
Other Expenses $0 $800
Training & Education Expenses $0 $850
Total Startup Costs $2,595 $34,422

Successful Businesses

Business URL Rank
RallyPoint rallypoint.com #37,251
Randstad RiseSmart randstadrisesmart.com #189,642
Kori Burkholder koriburkholder.com #333,430
Jody Michael Associates jodymichael.com #495,737
IMPACT Group impactgrouphr.com #641,266
The Barrett Group careerchange.com #818,576
Executive Resume Writing Service aneliteresume.com #952,042
Ama La Vida alvcoaching.com #1,159,732
A.J. O’Connor Associates ajoconnor.com #1,280,146
Career Benders careerbenders.com #1,430,448
Allison Lancaster allisonrlancaster.com #1,511,105

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Meaningful business connections You never know who you will meet as a career transition coaching business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Career Transition Coaching Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload With starting a career transition coaching business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your career transition coaching business are typically around 35%, which can make it more challenging to incur new expenses and maintain profitability.
Stressful work This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a career transition coaching business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.