Car Rental Business

2 Car Rental Business Success Stories [2025]

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Updated: April 17th, 2025

Starting a car rental business can be a profitable venture for those interested in the auto industry.

Retail and corporate are the main segments within the car rental industry. Retail car rentals focus on individuals who rent cars for shorter periods, while corporate car rental targets companies that want to transport clients or employees.

If you are starting a car rental business , target airports, hotels, railway stations, commercial offices, and other high-traffic areas.

Market your business, hire employees who will manage the operations and keep records, and purchase business insurance for both cars and employees.

In this list, you'll find real-world car rental business success stories and very profitable examples of starting a car rental business that makes money.

1. ROAMERICA ($120K/year)

After experiencing the discomfort of traveling in their old Toyota Tacoma, Taylor and Gretchen began dreaming of a vehicle that could keep them dry and comfortable during their adventures. One night, Taylor suggested the idea of renting campervans, and both instantly knew it was a great idea. They started with one campervan and quickly realized the demand was high, leading them to expand their fleet and build their own campervans in-house.

How much money it makes: $120K/year
How much did it cost to start: $25K
How many people on the team: 5

How We Started A Camper Van Rental Business and Quit Our Full Time Jobs

ROAMERICA, a campervan rental company founded by Taylor Hood and Gretchen Bayless who quit their full-time jobs to focus on their business and have expanded their fleet quickly to meet the demand of adventure-seeking customers, with most of their web traffic coming from organic Google searches and a focus on social media and brand awareness.

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2. Car Blog ($10.4K/year)

Steven and Jenny, a husband and wife team, decided to ditch the traditional mortgage lifestyle and move abroad. With limited transferable skills, they turned to the emerging internet. Steve focused on building a portfolio of income streams, including blogs, while Jenny developed technical skills. Their blog, carblog.co.uk, now generates $870 per month, providing them with a reliable income source as digital nomads.

How much money it makes: $10.4K/year
How much did it cost to start: $60
How many people on the team: 0

How We Started Our Business Of Thematic Websites While Living Abroad

A husband and wife team developed a portfolio of online businesses generating income to cover their basic bills, allowing them to travel and develop other businesses, with one blog generating around $870 per month.

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Read by 5,493 founders