Start A Book Club - Business Ideas

Start A Book Club - Business Ideas
Start A Book Club

A book club consists of several people who read and talk about the books based on the topic or an agreed reading list. Setting up your book club can be a great way to enjoy books and meet new people. More importantly, a book club is a well-paying side hustle idea. Therefore, figure out who you invite to your book club and define the purpose. Do you want to learn something new, or do you just want to bond with other book lovers? Having a defined purpose helps you reach like-minded people to keep the book club close-knit.

Starting a book club requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell book club, or selling book club online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$112B
revenue (monthly)
$8.5K
starting costs
$18K
gross margin
95%
avg product price
$10
time to build
120 days
growth
SEO
business model
Advertising
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Employee & Freelancer Expenses $151 $252
Website Costs $223 $7,015
Business Formation Fees $600 $4,700
Vehicle Expenses $0 $10,000
Retail Business Expenses $1,250 $6,650
Advertising & Marketing Costs $75 $3,986
Software Expenses $162 $2,720
Office Space Expenses $0 $100
Specific Industry Expenses $0 $500
Total Startup Costs $2,461 $35,923

Successful Businesses

Business URL Rank
BiblioCommons bibliocommons.com #7,848
Online Book Club onlinebookclub.org #68,700
Book Outlet bookoutlet.com #87,684
Modern Mrs Darcy modernmrsdarcy.com #142,481
Madison Public Library madisonpubliclibrary.org #165,562
Scholastic scholastic.com.au #214,061
Double Day Book Club doubledaybookclub.com #243,618
Text Book Centre textbookcentre.com #351,663
Dolly Parton's Imagination Library imaginationlibrary.com #380,438
World Book worldbook.com #462,327
Home mysapl.org #512,997

Pros & Cons

Pros Description
Little startup costs required The cost to start a book club costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.
Rewarding work Starting a book club can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Book Clubes have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload With starting a book club, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A book club can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent As a book club, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits With a book club, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes As a book club, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net Typically, as a book club, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

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