Start A Body Waxing Salon - Business Ideas

Pat Walls

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Updated: September 15th, 2022

Start A Body Waxing Salon

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

A body waxing salon is a business that offers hair removal services using waxing techniques. This type of salon caters to both men and women looking to remove unwanted hair from various parts of their body, such as their legs, arms, eyebrows, and bikini area.

To run a body waxing salon, you must invest in various waxing supplies, including different types of wax, waxing strips, and post-waxing products. You will also need to hire experienced waxing technicians skilled in performing waxing services and providing a comfortable and hygienic experience for clients.

One of the benefits of running a body waxing salon is the high demand for these services. Many people are willing to pay for regular waxing treatments to maintain smooth, hair-free skin, which means there is potential for a steady stream of business. The beauty industry is constantly evolving, and new waxing techniques and products are being developed, providing opportunities for business growth and innovation.

Another benefit of running a body waxing salon is the opportunity to create a relaxing and welcoming atmosphere for clients. You can create a full-service spa experience that will keep clients coming back by offering a range of services, such as facials and massages.

Overall, a body waxing salon is a lucrative business idea that can provide a steady stream of income and the opportunity to create a relaxing and welcoming atmosphere for clients. You can build a successful business in this growing industry with the right skills, supplies, and marketing strategies.

Starting a body waxing salon requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell body waxing service, or selling body waxing service online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$82.3B

starting costs

$18.9K

gross margin

43%

time to build

270 days

Startup Costs

	Min Startup Costs	Max Startup Costs
Equipment & Supply Expenses	$66	$1,200
Retail Business Expenses	$1,250	$11,650
Inventory Expenses	$350	$14,750
Advertising & Marketing Costs	$75	$9,636
Software Expenses	$0	$425
Website Costs	$13	$215
Total Startup Costs	$1,754	$37,876

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Successful Businesses

Business	URL	Rank
LunchboxWax	lunchboxwax.com	468,051
Shobha	myshobha.com	1,244,807
Bare Necessities	bnwax.com	1,338,932
Lotus	lotushairbodyandsoul.com	1,584,978
Relax & Wax	relaxandwax.com	1,772,169
weonlywax	weonlywax.com	2,206,976
WAX Hair Removal Bar	waxhairremovalbar.com	2,305,346
waxlabjax.com	waxlabjax.com	2,770,349
SEA SPA SALON	seaspasalonmv.com	2,861,833
`Senses Lounge`	senseslounge.com	2,913,435
Bombshell	ilovebombshell.com	2,974,288

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Pros & Cons

Pros	Description
Rewarding work	Starting a body waxing salon can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Meaningful business connections	You never know who you will meet as a body waxing salon. This could be the start of an incredible business opportunity!
Daily physical activity	Body Waxing Salon's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.
Amazing perks and discounts	Working in the body waxing salon comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
You are your own boss!	With starting a body waxing salon, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!
Local Community	One of the best parts of starting a body waxing salon is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.

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Cons	Description
Crowded Space	Competition is high when it comes to your body waxing salon, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier	Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees	If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins	The gross margins for your body waxing salon are typically around 43%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover	In the body waxing salon, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes	As a body waxing salon, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

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Marketing Ideas

1

Direct Sales

Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

Learn more about direct sales ➜
2

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜
3

Social Media Advertising

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Learn more about social media advertising ➜

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Key Stats

Startup Costs

Successful Businesses

468,051

1,244,807

1,338,932

1,584,978

1,772,169

2,206,976

2,305,346

2,770,349

2,861,833

2,913,435

2,974,288

Pros & Cons

Marketing Ideas

Direct Sales

Word of mouth

Social Media Advertising