8 Benefit Corporation Success Stories [2023]
Here are some real life success stories of starting a benefit corporation:
1. Goods That Matter ($60K/year)
Tippy Tippens, Chief Eternal Optimist at Goods that Matter, came up with the idea for her business after witnessing the BP Oil Spill unfold. She designed a black, bird-shaped soap with a smaller, white ceramic bird at its center to raise funds for oil spill cleanup. Starting on Kickstarter, Tippens raised $6,000 and used that as proof of concept to launch Goods that Matter, which has since donated $31,000 and became the first Benefit Corporation in Louisiana.
How much they make: $60K/year
Current team size: 1


Goods that Matter is a Benefit Corporation focused on eco-friendly products that also give back to social and environmental causes, with $31k donated and a goal of $1 million, using handmade local makers, research and development, and a mix of online, wholesale, and brick-and-mortar sales channels.




2. Local Laundry ($600K/year)
customers and community is more important than any dollar amount. Building genuine relationships and connections is key to success. Treating customers like real people and going above and beyond to exceed their expectations will lead to long-term loyalty and organic growth. Additionally, it's important to stay true to your values and make a positive impact. Local Laundry is committed to social and environmental responsibility, supporting Canadian charities, and manufacturing their garments in Canada.
How much they make: $600K/year
How much did it cost to start: $0
Current team size: 4


In this case study Connor explains:
- Start: How he went from idea to launching a website in less than 48 hours
- Side hustle: Worked on it for 2 years while clocking in at a full-time job
- Product: No dropshipping; they sourced local, high-quality manufacturers
I had zero experience in clothing, e-commerce, or fashion. I just had an idea, so I did what all people with a view do. I Googled it and watched a YouTube video on how to do it.




So... can you actually make money with a benefit corporation?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesnโt.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
4. The Home Depot
Letโs roll up our sleeves and put innovation to work. See the latest news, responsibility reports, community projects and jobs for The Home Depot.
- Website traffic: 880K/month
- Business rank: #207
Check out their full website โ
5. HCA Healthcare
Welcome to HCA, where our doctors, nurses and other healthcare providers across the country are dedicated to the care and improvement of human life.
- Website traffic: 1.17M/month
- Business rank: #84K
Check out their full website โ
So... can you actually make money with a benefit corporation?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesnโt.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. NFP
One of the largest insurance brokerage and consulting firms, NFP offers commercial insurance, corporate benefits and private client resources.
- Website traffic: 80K/month
- Business rank: #208K
Check out their full website โ
Hey! ๐ I'm Pat Walls, the founder of Starter Story.
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