7 Beer Brand Merchandise Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Beer Brand Merchandise

Here are some real life success stories of starting a beer brand merchandise:

1. Beardbrand ($1.2M/year)

Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.

How much they make: $1.2M/year
How much did it cost to start: $0
Current team size: 11

Starting a Beard Branded Store Earning Over $100k/mo

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

About

Eric started Beardbrand about 12 years ago

Revenue

Eric grew the business to $100K/month

Read this case study

Read by 45,571 founders

2. Drizly

Shop Drizly for the widest selection of beer, wine and spirits online. The perfect drink for your celebration or quiet night in, delivered directly to you in under an hour. Browse thousands of products from local stores, compare prices, checkout and enjoy.

Where they're located: Nashville, Tennessee, USA
Website traffic: 4.42M/month

So... can you actually make money with a beer brand merchandise?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. DiscountMugs

Share your message through custom promotional products by DiscountMugs. Find affordable & customizable items for corporate branding, your marketing campaign or any occasion. Enjoy free shipping on most of our personalized products.

Where they're located: Fort Wayne, Indiana, USA
Website traffic: 870K/month

5. Ab-Inbev

Ab-Inbev strives to be the best. From farm to the brewery to market, they have been taking pride and ownership in every step and have been crafting great beer from the best natural ingredients. They also promote smart drinking and are working towards changing social norms & making a positive impact through their community work.

Where they're located: Cotosaz, Pastaza, Ecuador
Website traffic: 580K/month

So... can you actually make money with a beer brand merchandise?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Beer Brand Merchandise: Everything You Need To Know

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