7 Beauty Youtube Channel Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Beauty Youtube Channel

Here are some real life success stories of starting a beauty youtube channel:

1. Pete & Pedro ($7.2M/year)

Aaron Marino, the founder of Pete & Pedro, came up with the idea for his men's grooming brand after his image consulting business struggled to make money. He started making YouTube videos to help guys with their style, and as his audience grew, he saw an opportunity to create and sell his own haircare products. With his existing YouTube channel as a marketing platform, Marino was able to successfully launch and grow Pete & Pedro into a multi-million-dollar business.

How much they make: $7.2M/year
How much did it cost to start: $5K
Current team size: 8

How I Started Pete & Pedro: A $6M/Year Men's Grooming Brand Featured On Shark Tank Twice

Learn how one man went from bankruptcy and driving a beer cart to launching a successful men's grooming brand, Pete & Pedro, featured on Shark Tank, by leveraging the power of YouTube and a slowly growing audience.

About

Aaron started Pete & Pedro over 11 years ago

Revenue

Aaron grew the business to $600K/month

Costs

It cost Aaron $5000 to start the business

Read this case study

Read by 12,455 founders

2. Annmarie ($12M/year)

Kevin Gianni, the founder of Annmarie Skin Care, stumbled upon the idea for his business while researching natural health therapies. After traveling the world and discovering a line of skincare products that aligned with his values, he partnered with the owner to bring the line to the wider public. With a platform already established through their YouTube channel, the business was able to launch successfully and continues to grow.

How much they make: $12M/year
Current team size: 26

How We Went From YouTubers To $1M/Month Skin Care Business

Kevin Gianni, CEO and founder of Annmarie Skin Care reveals how he and his wife went from being youtubers to having the ability to run their seven-figure, natural, organic skincare and beauty company, with over 105k subscribers, using their existing platform.

About

Kevin started Annmarie over 14 years ago

Revenue

Kevin grew the business to $1M/month

Read this case study

Read by 9,979 founders

Learn more about starting a beauty youtube channel:

Where to start?

-> How much does it cost to start a beauty youtube channel?
-> Pros and cons of a beauty youtube channel

Need inspiration?

-> Examples of established beauty youtube channel
-> Marketing ideas for a beauty youtube channel
-> Beauty youtube channel names

Other resources

4. YouTube

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Where they're located: Nashville, Tennessee, USA
Website traffic: 35.2B/month

5. Fenty Beauty

Fenty Beauty is a cosmetics brand that was launched on September 8, 2017, by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially it's Pro Filt'R foundation.

Fenty Beauty as a brand won in the Services of Diversity category. The brand also won in the Beauty Game-Changer Of The Year category for its most recognizable product

Where they're located: Dighalia, Dhaka Division, Bangladesh

6. Shop LC

Through the delivery of high quality, affordable products, made possible by our low-cost direct sourcing, we change the world and touch people's lives one piece at a time!

Website traffic: 1.73M/month

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Starting A Beauty Youtube Channel: Everything You Need To Know

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