8 Beauty And Fashion Marketplace Success Stories [2024]

Updated: November 19th, 2023
Start A Beauty And Fashion Marketplace

The beauty and fashion marketplace business is a platform that connects customers with various beauty and fashion brands and products. This includes makeup, skincare, haircare, clothing, accessories, and more. The business could either be an online store or a physical location where customers can browse and purchase products from various brands.

One key to success in this business is to offer a wide variety of products and brands to appeal to a diverse customer base. It is also essential to have a strong online presence, as many customers may prefer to shop online rather than in person. To stand out in the competitive beauty and fashion industry, offering unique or hard-to-find products and having knowledgeable and helpful staff on hand to assist customers with their purchases may be beneficial.

Another tip for success in this business is keeping up with industry trends and continually expanding and updating product offerings. This can be done through partnerships with new brands, attending trade shows, and staying up-to-date on the latest products and trends in the beauty and fashion industry.

Another key to success is to offer excellent customer service, including fast shipping, easy returns, and responsive customer support. This will help to build customer loyalty and encourage repeat business.

Finally, it is important to have a strong marketing strategy to reach new customers and promote the business. This could include social media marketing, email marketing, influencer collaborations, and advertising in relevant publications or popular websites.

Overall, the beauty and fashion marketplace business is an excellent opportunity for entrepreneurs passionate about style and beauty. By offering various products and brands, keeping up with industry trends, providing excellent customer service, and implementing a solid marketing strategy, startups in this field can build a successful and thriving business.

Here are some real life success stories of starting a beauty and fashion marketplace:

1. KAHINDO ($60K/year)

Kahindo Mateene, Founder and Chief Creative Director of KAHINDO, came up with the idea for her luxury sustainable fashion brand after launching a successful Kickstarter campaign in 2014. She repurposed fabric scraps into clutches made by women in her hometown of Goma, Congo. Inspired by her Pan-African upbringing and desire to create positive change through fashion, she rebranded in 2017 and now incorporates original prints and African stories into her designs.

How much they make: $60K/year
How much did it cost to start: $20K
Current team size: 1

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I Started A Luxury Sustainable Womens Fashion Brand

KAHINDO is a sustainable women's luxury fashion brand that celebrates African fashion and promotes ethical work practices, with annual sales of $60k and wholesale clients like Rent The Runway.

About
Kahindo started KAHINDO almost 7 years ago
Revenue
Kahindo grew the business to $5K/month
Costs
It cost Kahindo $20000 to start the business
Read by 2,704 founders

2. Nykaa ($486M/year)

How much they make: $486M/year
Current team size: 1311

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The Story of Nykaa, India’s Best Beauty Retail Platform

Get inspired by the story of Nykaa - India's leading beauty and personal care marketplace with an impressive yearly revenue of $482 million, expanding into fashion and manufacturing its own line of products.

About
They started Nykaa almost 12 years ago
Revenue
They grew the business to $40.5M/month
Read by 773 founders

So... can you actually make money with a beauty and fashion marketplace?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Walmart

Shop Walmart.com for Every Day Low Prices. Free Shipping on Orders $35+ or Pickup In-Store and get a Pickup Discount. Open a Walmart Credit Card to Save Even More!

Where they're located: Jacksonville, Florida, USA
Website traffic: 457M/month

article

So... can you actually make money with a beauty and fashion marketplace?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Mercari

Mercari is your marketplace. It's the perfect place to declutter and discover items that are uniquely you. Say 'goodbye' to your old go-tos and 'hello' to one-of-a-kind treasures.

Where they're located: Tampa, Florida, USA
Website traffic: 107M/month

8. Nykaa

Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery

How much they make:
Where they're located: Mumbai, Maharashtra, India
Current team size: 1311

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