7 Beauty And Fashion Marketplace Success Stories [2023]
The beauty and fashion marketplace business is a platform that connects customers with various beauty and fashion brands and products. This includes makeup, skincare, haircare, clothing, accessories, and more. The business could either be an online store or a physical location where customers can browse and purchase products from various brands.
One key to success in this business is to offer a wide variety of products and brands to appeal to a diverse customer base. It is also essential to have a strong online presence, as many customers may prefer to shop online rather than in person. To stand out in the competitive beauty and fashion industry, offering unique or hard-to-find products and having knowledgeable and helpful staff on hand to assist customers with their purchases may be beneficial.
Another tip for success in this business is keeping up with industry trends and continually expanding and updating product offerings. This can be done through partnerships with new brands, attending trade shows, and staying up-to-date on the latest products and trends in the beauty and fashion industry.
Another key to success is to offer excellent customer service, including fast shipping, easy returns, and responsive customer support. This will help to build customer loyalty and encourage repeat business.
Finally, it is important to have a strong marketing strategy to reach new customers and promote the business. This could include social media marketing, email marketing, influencer collaborations, and advertising in relevant publications or popular websites.
Overall, the beauty and fashion marketplace business is an excellent opportunity for entrepreneurs passionate about style and beauty. By offering various products and brands, keeping up with industry trends, providing excellent customer service, and implementing a solid marketing strategy, startups in this field can build a successful and thriving business.
Here are some real life success stories of starting a beauty and fashion marketplace:
1. KAHINDO ($60K/year)
Kahindo Mateene (from New York, NY, USA) started KAHINDO over 6 years ago.
My name is Kahindo Mateene, I am the Founder and Chief Creative Director of KAHINDO, my luxury sustainable namesake fashion brand. KAHINDO is a luxury womenswear brand created with original prints and exuberant colors that celebrates the legacy of African fashion with a modern twist. A socially responsible brand, we are dedicated to ensuring ethical work practices for the women who create our brand in Africa.
For me, fashion is only as beautiful as the way I treat the female artisans and workers who help me create my line. That means focusing on sustainability and ethical work environments for my global partners and using the KAHINDO brand as a vehicle to create equity and job opportunities for women. Together, we share the heart and soul of Africa with the rest of the world through fashion.
2. Nykaa ($486M/year)
Nykaa is a lifestyle retail brand for beauty, fashion & wellness products.
Falguni Nayar (from Mumbai, Maharashtra, India) started Nykaa over 11 years ago.
Nykaa was founded by an Indian entrepreneur Falguni Nayar in the year 2012. Nykaa is a very well cosmetic company and was first established as an online business before becoming an omnichannel Business.
Currently, Nykaa is a leading marketplace for personal care and beauty products in India and its yearly revenue is $482 million.
Over the years they have expaned their business and are now offering fashion items like clothing & accessories. Plus, Nykaa now manufactures its own line of beauty & wellness products which are competing with high end brands..
Read the full story on inventiva.co.in ➜
Learn more about starting a beauty and fashion marketplace:
Where to start?
-> How to start a beauty and fashion marketplace?
-> How much does it cost to start a beauty and fashion marketplace?
-> Pros and cons of a beauty and fashion marketplace
Need inspiration?
-> Examples of established beauty and fashion marketplace
-> Marketing ideas for a beauty and fashion marketplace
Other resources
4. Walmart
Shop Walmart.com for Every Day Low Prices. Free Shipping on Orders $35+ or Pickup In-Store and get a Pickup Discount. Open a Walmart Credit Card to Save Even More!
- Website traffic: 457M/month
- Business rank: #98
Check out their full website ➜
5. Mercari
Mercari is your marketplace. It's the perfect place to declutter and discover items that are uniquely you. Say 'goodbye' to your old go-tos and 'hello' to one-of-a-kind treasures.
- Website traffic: 107M/month
- Business rank: #321
Check out their full website ➜
6. Nykaa
Buy cosmetics & beauty products online from Nykaa, the online shopping beauty store. Browse makeup, health products & more from top beauty brands. ✔ free shipping* ✔ Cash on Delivery
- Estimated revenue: $40.5M/month
- Business rank: #3.8K
Check out their full website ➜
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