5 B2b Consulting Business Success Stories [2024]

Updated: December 11th, 2023
Start A B2b Consulting Business

A B2B consulting business provides professional advisory services to assist other companies in strategizing and optimizing their operations.

You may offer expertise in areas such as supply chain integration, change management, or cloud migration, which allows you to uncover valuable industry insights for clients.

The flexibility to specialize in various sectors or business functions and build a diverse client portfolio allows you to make a significant impact by sharing specialized strategies.

By leveraging your skills and knowledge, you can provide valuable guidance to businesses and help them achieve their goals while also carving out a successful career for yourself in the consulting industry.

Here are some real life success stories of starting a b2b consulting business:

1. Fullfunnel ($600K/year)

Andrei Zinkevich and Vladimir Blagojević came up with the idea for Fullfunnel.io while developing an ABM strategy for B2B tech startups. They noticed that many companies had a limited understanding of ABM and decided to launch a pilot campaign to validate the demand for in-house ABM operations. The campaign generated 6 sales opportunities and 2 deals, validating the idea for Fullfunnel.io in September 2020. Since then, they have utilized regular marketing operations, thought leadership on LinkedIn, personalized outreach, and detailed case studies to attract and retain customers, leading to $1M in the sales pipeline and $500K ARR in just 18 months.

How much they make: $600K/year
How much did it cost to start: $0
Current team size: 2

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How Our B2B Marketing Agency Reached $50K/Month In Just 18 Months

Co-founders at Fullfunnel.io generated $1M in sales pipeline and extended their portfolio in 18 months to grow the company to $500K ARR by training and guiding B2B marketing and sales teams to connect, engage & win deals with target accounts and create stable demand for products with impressive growth tactics on LinkedIn.

About
Andrei started Fullfunnel over 3 years ago
Revenue
Andrei grew the business to $50K/month
Read by 2,086 founders

Learn more about starting a b2b consulting business:

Where to start?

-> How much does it cost to start a b2b consulting business?
-> Pros and cons of a b2b consulting business

Need inspiration?

-> Examples of established b2b consulting business
-> Marketing ideas for a b2b consulting business

Other resources

2. Thornton & Lowe ($2.16M/year)

At the age of 23, Dave Thornton founded Thornton & Lowe, a bid writing and management consultancy. After gaining experience in the housing industry and realizing the need for smaller businesses to improve their bid skills, Thornton decided to start his own company. Now, 10 years later, Thornton & Lowe has helped clients win billions of contracts and has achieved impressive milestones such as sales of over $130,000 per month and a win rate of over 75% on tenders.

How much they make: $2.16M/year
How much did it cost to start: $250
Current team size: 28

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How I Started A $130K/Month Business Selling Bid Writing Services

Learn how a UK-based bid writing and management consultancy grew to sales over $130,000 per month by focusing on their niche market and providing exceptional customer service to clients ranging from startups to multinationals.

About
Dave started Thornton & Lowe over 14 years ago
Revenue
Dave grew the business to $180K/month
Costs
It cost Dave $250 to start the business
Read by 7,428 founders

3. Steers Consulting Group ($108K/year)

He ventured into the coaching and consulting business after a series of pivotal moments in his career, learning the ins and outs of sales and realizing the need for effective sales coaching in the startup world.

How much they make: $108K/year
How much did it cost to start: $500
Current team size: 1

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How I Became A Sales Coach After A Life-Changing Moment [$108K/Year Revenue]

Learn how Stephen Steers, a sales consultant and coach, used his near-death experience in the construction industry to fuel his passion for storytelling and sales, eventually leading him to develop a method called Context selling, earning him about $9k per month part-time.

About
Stephen started Steers Consulting Group over 8 years ago
Revenue
Stephen grew the business to $9K/month
Costs
It cost Stephen $500 to start the business
Read by 940 founders