Auto Detailing Business

3 Auto Detailing Business Success Stories [2025]

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Updated: April 15th, 2025

Starting an auto detailing business is a great way to start your own business and get in on the action. Auto detailing is one of the fastest-growing industries in America, and it’s only going to get bigger as people want their cars to look like they just came off the showroom floor. Plus, you’ll be satisfied knowing that you’re helping people take care of their most prized possession: their car!

Auto detailing business is a low barrier to entry entrepreneurship opportunity and can be mobile or operate from a physical location. To start an auto detailing business, find a strategic location and invest in modern equipment and technology.

In this list, you'll find real-world auto detailing business success stories and very profitable examples of starting a auto detailing business that makes money.

1. Belk Mobile Detailing ($240K/year)

Josh Belk, the founder of Belk Mobile Detailing, came up with the idea for his business after being inspired by his passion for cars and his brother's constant cleaning of his own vehicle. They saw an opportunity to provide mobile automotive detailing services and decided to start their own business together. With an average of $8,000 in revenue and 60-80 vehicles detailed per month, Belk Mobile Detailing has found success in serving professionals, business owners, busy moms, and people looking to sell their vehicles.

How much money it makes: $240K/year
How much did it cost to start: $500
How many people on the team: 3

How We Started Our $96K/Year Mobile Auto Detailing Business

Belk Mobile Detailing, a mobile automotive detailing business, generated an average of $8,000 over the past 12 months, detailing 60-80 vehicles per month and is set to break a record for their highest sales month yet, having done over $15k in sales for April, 2022.

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2. Fresh Look Mobile Auto Detailing ($60K/year)

Matt Paskow, a former sales executive in the technology industry, started Fresh Look Mobile Auto Detailing after growing tired of the uncertainties of corporate layoffs. With a passion for car detailing and a desire for more control over his future, Matt recognized the opportunity to provide convenient and high-quality auto detailing services to busy professionals in North County, San Diego. By focusing on SEO, Google My Business, and Google AdWords, Matt has been able to attract customers and build a successful business that generates $5,000 per month.

How much money it makes: $60K/year
How much did it cost to start: $2.5K
How many people on the team: 1

I Left Tech & Built My Own Car Detailing Business [My Hobby]

Learn how former tech salesman, Matt Paskow, left the industry to start Fresh Look Mobile Auto Detailing, a profitable mobile auto detailing business generating around $5k per month that focuses solely on SEO, Google AdWords, and Google My Business for marketing.

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3. Wolf's Auto Detailing ($36K/year)

Joey Sanchez, the founder of Wolf's Auto Detailing, came up with the idea for his business while working for a company that overworked him. Realizing his passion for cars and the satisfaction he got from detailing them, he decided to quit his job and start his own auto detailing business. With a focus on quality work and convenience, Wolf's Auto Detailing has achieved success, making $3,000 a month by working only three days a week.

How much money it makes: $36K/year
How much did it cost to start: $5K
How many people on the team: 1

How I Started A $36K/Year Auto Detailing Business Working 3 Days Per Week

Joey Sanchez turned his love for car detailing and buying and selling cars into a successful mobile auto detailing business in Phoenix, Arizona, making $3K a month working only 3 days a week, with plans to eventually open a shop location.

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