8 Apparel Boutique Success Stories [2024]

Updated: November 1st, 2023
Start An Apparel Boutique

An apparel boutique is a small shop dealing in fashionable clothing or accessories. An apparel boutique is low investment but potentially very profitable idea. However, starting a successful apparel boutique requires creativity and financial stability to help the brand achieve its objective.

Here are some real life success stories of starting a apparel boutique:

1. Bravery Co ($36K/year)

Emily, the founder of Bravery Co., came up with the idea for her business after going through three cancer diagnoses herself. Frustrated with the lack of stylish headwear options for cancer warriors, she started experimenting with scarves and found that they made her feel more like herself. She launched Bravery Co. in 2016 and has since attracted a loyal following by sharing her story and empowering other women going through similar experiences. With a successful crowdfunding campaign and recognition from various publications, Bravery Co. continues to grow and make a difference in the lives of cancer warriors.

How much they make: $36K/year
How much did it cost to start: $1K
Current team size: 1


Surviving Cancer Inspired Me To Start A Headwear Brand That Empowers Women

Bravery Co. is a company that empowers women with cancer through designer headwear for cancer warriors, earning an average of 3-5K profit a month and celebrating numerous PR coverage and awards.

Emily started Bravery Co over 7 years ago
Emily grew the business to $3K/month
It cost Emily $1000 to start the business
Read by 2,193 founders

Learn more about starting an apparel boutique:

Where to start?

-> How much does it cost to start an apparel boutique?
-> Pros and cons of an apparel boutique

Need inspiration?

-> Examples of established apparel boutique

Other resources

-> Apparel boutique tips

2. Boxraw ($7.92M/year)

How much they make: $7.92M/year
Current team size: 31


How to Get Out of a Bad Contract: Boxraw’s Founder Shares His Secrets

Boxing lifestyle brand Boxraw brings in $660k/month with 31+ employees, fueled by their passion and partnerships rather than paid endorsements.

Ben started Boxraw over 7 years ago
Ben grew the business to $660K/month
Read by 527 founders

5. Shoptiques

Shoptiques.com brings local boutique shopping online in one convenient destination. Shop fashion, accessories, jewelry and more one-of-a-kind pieces to create a look that is completely your own. Shoptiques.com: Be Yourself, Be Different.

Where they're located: South Australia, Australia
Website traffic: 310K/month

6. White Fox

White Fox Boutique is your new obsession. Shop all your favourite styles at affordable prices online & receive express shipping worldwide.

Where they're located: South Australia, Australia


7. Hampden Clothing

Hampden offers the latest designer fashion in beautiful Charleston, SC. Dresses, Shoes, Handbags & more. Free shipping on all orders.

Website traffic: 170K/month


8. Parks Project

Current team size: 0