7 Food Guide Business Success Stories [2024]

Updated: November 1st, 2023
Start A Food Guide Business

Here are some real life success stories of starting a food guide business:

1. Kinda Healthy Recipes ($312K/year)

Mason Woodruff started his blog Kinda Healthy Recipes in 2014 as a side project and portfolio for his freelance writing. In 2017, he made the decision to work on the blog full-time and focused on creating recipe and food content. Since then, his blog has experienced revenue growth, attracting over half a million monthly sessions and bringing in $15k-$20k per month.

How much they make: $312K/year
How much did it cost to start: $10K
Current team size: 1


How I Started A $15K/Month Food Blog For Fitness Enthusiasts

How one food blogger turned his passion into a business that brings in $15k-$20k per month through display advertising, affiliate marketing, and exclusive content, and doubled in revenue every year since going full time in 2018.

Mason started Kinda Healthy Recipes about 7 years ago
Mason grew the business to $26K/month
It cost Mason $10000 to start the business
Read by 11,858 founders

2. 40 Aprons ($300K/year)

How much they make: $300K/year
Current team size:

40 Aprons: Failures Behind Growing a Food Blog by 4,000%

This case study details how a food blog grew its income from $500/mo to $18,000/mo in just one year, with a 1,300% increase in traffic.

They grew the business to $25K/month
Read by 594 founders

Learn more about starting a food guide business:

Where to start?

-> How much does it cost to start a food guide business?
-> Pros and cons of a food guide business

Need inspiration?

-> Examples of established food guide business
-> Marketing ideas for a food guide business

Other resources

4. Tripadvisor

World's largest travel platform. Browse hundreds of millions of traveler reviews and opinions. Compare low prices on hotels, flights, and cruises. Book popular tours and attractions as well as reserve tables at great restaurants.

How much they make:
Where they're located: Miami, Florida, USA
Current team size: 2956
Website traffic: 143M/month


5. Orbitz

Where they're located: Nashville, Tennessee, USA
Website traffic: 10.2M/month


6. JetBlue

JetBlue offers flights to 90+ destinations with free inflight entertainment, free brand-name snacks and drinks, lots of legroom and award-winning service.

Where they're located: Cotosaz, Pastaza, Ecuador
Website traffic: 17.8M/month