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Joey van Koningsbruggen

Founder, Jimmy Joy

$600K

revenue/mo

Founders

Employees

Jimmy Joy

jimmyjoy.com

from Amsterdam, North Holland, The Netherlands

started May 2014

$600,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

Discover what books Joey recommends to grow your business!

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Ending Aging: The Rejuvenation Breakthroughs That Could R... Aubrey de Grey

Want more updates on Jimmy Joy? Check out these stories:

1. How I Started a $440K/Month Healthy Meals Company From My Dorm Room (2019) ➜

This is a follow up story for Jimmy Joy. If you're interested in reading how they got started, published over 5 years ago, check it out here.

Hello! Remind me who you are and what business you started.

My name is Joey van Koningsbruggen, I’m 32 years old and the founder of Jimmy Joy. I started the company all by myself in May of 2014 at age 24—still in diapers, and my first batch of Jimmy Joy also looked like something you would find in a diaper. But I kept improving the formula, assembled a great team and now we have a whole assortment of beautiful and delicious meals to choose from: the Plenny Shake, Plenny Bar, Plenny Drink, and the Plenny Pot. All our products are vegan and nutritionally complete.

Tell us about what you’ve been up to! Has the business been growing?

Don’t worry, the business is doing well. We’re doing € 760k in sales per month. Revenue has been growing nicely and we’ve been launching a lot of products.

The most recent one is the Plenny Pot: an instant...

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