Kashgar

How I Started A $25K/Month Business Selling Tribal Jewellery And Handcrafts From All Over The World

June 22nd, 2020
Linda Heaphy
Founder, Kashgar
$25K
revenue/mo
1
Founders
2
Employees
Kashgar
from Darwin, Australia
started January 1990
$25,000
revenue/mo
1
Founders
2
Employees
market size
$85.8B
avg revenue (monthly)
$53.2K
starting costs
$18.9K
gross margin
51%
time to build
180 days
average product price
$5
growth channels
Email marketing
business model
ecommerce
best tools
Google Drive, Instagram, Canva
time investment
Full time
pros & cons
24 Pros & Cons
tips
11 Tips
Discover what tools recommends to grow your business!
Discover what books Linda recommends to grow your business!
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Hello! Who are you and what business did you start?

You could say that Kashgar began through a love of travel.

In 1989 my father Bernard packed in his house painting business and set off for two years on a backpacking trek to the remotest corners of the world. He got as far as the oasis city of Kashgar in far west China and pretty much decided that buying and selling exotic goods was going to become his new business.

Starting in markets in 1991, he opened his first small store in the Sydney suburb of Newtown in 1994. In 2000 I gave up my own career as a government scientist to join him, then convinced my partner Ian to join us - and that’s how we ended up with a family business.

For 2000 years the legendary city of Kashgar was a melting pot of ideas and a key trading post on the historic Silk Road. It was this unique combination of philosophy and exotica that we wanted to recreate at home. During the 30 years that it operated as a bricks-and-mortar high street store, Kashgar stocked a hugely diverse range of furniture, rugs, textiles, antiques, handicrafts, and jewelry sourced from over twenty different countries.

Our collection included basics and practical...

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