How Goodbuy’s Browser Extension Enabled $2M Sales to Small Businesses
December 22nd, 2024
Founded By
Cara Oppenheimer
Starting Costs
$790K
Founders
2
Profitable
Yes
Year Started
2021
Customer
B2C
Founded By
Cara Oppenheimer
Starting Costs
$790K
Founders
2
Profitable
Yes
Year Started
2021
Customer
B2C
Who is Cara Oppenheimer?
Cara Oppenheimer is the co-founder of Goodbuy, a platform aimed at making conscious shopping easier by directing consumers to small businesses. Originally from Canada, Cara worked for 17 years in the advertising and agency sector as a Creative Director, collaborating with major brands like Samsung and Intel before launching Goodbuy. Inspired by her upbringing as the child of small business owners, she uses her creative and branding expertise to support small businesses through innovative e-commerce solutions.
What problem does goodbuy solve?
Goodbuy solves the problem of supporting small businesses by helping shoppers find values-aligned, small-business alternatives to large retailers, making it easier to spend money in a way that matches their ethics and desires for community support.
A snapshot of Goodbuy homepage
Founder-Market Fit
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