Genflow

How Genflow Grew into a $100M Agency by Empowering Creators

February 22nd, 2025

Founded By

Shan Hanif

Monthly Revenue

$1.92M

Founders

Employees

100 (est.)

Profitable

Yes

Year Started

2016

Customer

B2B & B2C

Founded By
Shan Hanif: Monthly Revenue
$1.92M: Founders
1

Employees
100 (est.): Profitable
Yes: Year Started
2016

Customer
B2B & B2C

Who is Shan Hanif?

Shan Hanif, the founder of Genflow, hails from an entrepreneurial background, having flipped products during college before transitioning into a mundane accounting role, which he left to launch Genflow in 2016.

What problem does Genflow solve?

Genflow helps content creators turn their influence into profitable businesses, sidestepping traditional brand deals and creating authentic, valuable products for their audiences.

How did Shan come up with the idea for Genflow?

In 2016, Shan Hanif noticed that content creators had enormous influence and loyal audiences, yet they weren't effectively monetizing their reach. While working an unsatisfying accounting job, he saw this gap as a huge missed opportunity. Drawing from his entrepreneurial spirit and past experiences in selling products during college, he envisioned a way creators could leverage their audience for business ventures.

Shan's idea was to help creators sell products directly to their followers,...

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