1,000+ Catchy Fruit Snacks Business Names

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Updated: January 19th, 2023

So, you've come up with the perfect fruit snacks business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fruit snacks business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fruit snacks business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fruit snacks business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Fruit Snacks Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of fruit snacks business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy fruit snacks business name ideas

Stewed Pear check availability
Dried Berry Pro check availability
Kiwi & Pineapple check availability
Stewed Apple check availability
Boiled Fruit check availability
Fallen Berry check availability
Sour Fruit check availability
Tropical Fruit check availability
Toxic Grapefruit check availability
Fine Fruit check availability
Good Fig Fresh Fruit check availability
Perfect Pear Place check availability
Ripe Fruit check availability
Rich Fruit check availability
Poison Fruit check availability
Juicy Berry Collective check availability
Raw Fruit check availability
Grape berry check availability
Tropical Harvest check availability
Strange Apples Co check availability
Unripe fruit check availability
Soft Apples check availability
Fresh fruit check availability
Cooked pineapple check availability
Fruity fruit check availability
Round Spotted Pear check availability
Yellow Fruit check availability
Mixed Fruit check availability
Peace Apple Co check availability
Greens Pro check availability
Grapefruit group check availability
Purple Fruit check availability
Bad Apple check availability
Strange Fruit check availability
Dry Kiwi check availability
Frozen fruit check availability
Pineapple Trading Company check availability
Edible Fruits check availability
Delicious Fruits check availability
Premium Fruits check availability
Canned berries check availability
Exotic Fruits check availability
Scarlet Fruit check availability
Co Berries check availability
Dried Fruit check availability
Sweet Fruit check availability
Premium pineapple check availability
Fruit group check availability
Peaceable Fruit check availability
Exotic Fruit check availability
Edible apples check availability
Ripe pears check availability
Soft Grapefruit check availability
Ripe Apples check availability
Fresh Pineapple check availability
Exotic Grapefruit check availability
Good apples check availability
Sour Apples check availability
Extra Fruits check availability
Instant pears check availability
Frozen Berries Shop check availability
Raspberry check availability
Pro Berries check availability
Best Fruits check availability
Delicious Fruit check availability
The Seeded Fruit check availability
Wild Fruit check availability
Bitter Fruit check availability
Dried apples check availability
Delicious pineapple check availability
Favorite fruit check availability
Light fruit check availability
Citrus orchard check availability
Ripe fruit check availability
Unripe fruits check availability
Assorted apples check availability
Tropical Apples Store check availability
The Tropical check availability
Strange Berry check availability
Pineapple Trading Co check availability
The Fallen check availability

Creative fruit snacks business name ideas

The Soft Grapefruit check availability
Favorite Fruitful check availability
Frozen Fresh check availability
Bright Orchard Collective check availability
The Immature check availability
The Legitimate Berry check availability
Fleshy Fruition check availability
Immature Vegetable Trading Co check availability
DeliciousFruit check availability
Fine Fruition check availability
Fallen Ffv check availability
The Round check availability
Poisonous Vegetable Place check availability
Favorite Fresh check availability
Raw check availability
Fresh Frutos check availability
The Ripened check availability
The Mixed check availability
The Bear check availability
Green Berries Group check availability
Good Berries Place check availability
Precious Pineapple check availability
The Fallen Yield check availability
Fresh Fruit Juice check availability
Grapefruit Co check availability
Fleshy Fresh check availability
Juicy Apple check availability
The Unripe Grapefruit check availability
The Much check availability
The Legitimate check availability
The Kiwi check availability
The Cooked check availability
Perfect Vegetables Co check availability
Frozen Pear Pro check availability
DriedFruit check availability
The Like Berries check availability
FinestFruit check availability
Borne Grapefruit check availability
The Precious check availability
Fallen Berries Pro check availability
Vegetables Co check availability
Much Pear check availability
PerfectFruit check availability
Green Vegetables Place check availability
The Enough Grapefruit check availability
Fine Fresh check availability
Blessed Vegetable check availability
Grapefruit Spot check availability
ImmediateFruit check availability
The Bitter check availability
Peaceable Apple Co check availability
Legitimate Vegetable Spot check availability
Frozen Vegetables Trading Co check availability
Excellent Pineapple Place check availability
The Ripened Apple check availability
Rich Berry Pro check availability
Red check availability
SucculentFruit check availability
The Mature Pear check availability
PoisonousFruit check availability
Fine Feijoa check availability
Immediate Orchard Spot check availability
Fleshy Frutos check availability
Purple Berries Spot check availability
The Delicious Berries check availability
Rotten check availability
Perfect Apples Co check availability
Spiritual check availability
Yield Collective check availability
Evil Orchard Place check availability
SoftFruit check availability
CookedFruit check availability
The Tropical Grapefruit check availability
Frozen Frutos check availability
FreshFruit check availability
GreenFruit check availability
Round Pear Spot check availability
Green Berry Co check availability
EdibleFruit check availability
Finest Ffv check availability
Bright Pineapple Trading Co check availability

Learn more about starting a fruit snacks business:

Where to start?

-> How to start a fruit snacks business?
-> How much does it cost to start a fruit snacks business?
-> Pros and cons of a fruit snacks business

Need inspiration?

-> Other fruit snacks business success stories
-> Examples of established fruit snacks business
-> Marketing ideas for a fruit snacks business
-> Fruit snacks business slogans

Other resources

-> Fruit snacks business tips

Funny Fruit Snacks Business Names

Frozen Fruit Juice check availability
Kiwi Pineapple check availability
Yield Place check availability
Fleshy check availability
Fallen Fruit Juice check availability
Frozen Fruitful check availability
Immature Vegetable Spot check availability
Fleshy Fruit Juice check availability
Favorite Pineapple Spot check availability
StrangeFruit check availability
The Rotten Yield check availability
Excellent Vegetable check availability
The Evil Orchard check availability
DryFruit check availability
Fleshy Berries Co check availability
BreadFruit check availability
Overripe check availability
Berry Place check availability
The Good Apple check availability
Fleshy Pineapple check availability
Borne check availability
The Citrus Berries check availability
Apples Group check availability
Bear Apples check availability
Borne Vegetable check availability
UnripeFruit check availability
Pear Co check availability
Fleshy Fructescence check availability
Seeded Orchard Co check availability
Fallen Figs check availability
Berries Trading Co check availability
Ripe Vegetables Pro check availability
RichFruit check availability
MoreFruit check availability
The Kiwi Pear check availability
Rotten Yield Spot check availability
Ripe Pineapple Group check availability
Finest Figment check availability
Beautiful check availability
Pineapple Spot check availability
BorneFruit check availability
Edible check availability
Sour Yield Place check availability
Succulent Vegetables Collective check availability
The Spiritual Apples check availability
Kiwi Apple check availability
LikeFruit check availability
Yield Trading Co check availability
EvilFruit check availability
BlessedFruit check availability
Dry Vegetable Trading Co check availability
Soft check availability
Soft Apple check availability
Like check availability
The Enough Pear check availability
Exotic Vegetables check availability
The Juicy check availability
The Excellent check availability
The Grape Orchard check availability
Immature Pear Group check availability
Strange Apple Collective check availability
Poisonous Vegetable Group check availability
Luscious Apple Place check availability
Favorite Figment check availability
Good Berry Collective check availability
The Yellow check availability
Grapefruit Pro check availability
Poisonous Grapefruit Collective check availability
Mature Apple Co check availability
Overripe Berry check availability
Grapefruit Group check availability
Enough Vegetable Group check availability
Beautiful Apple check availability
Bear Berry Pro check availability
Bad Pear Group check availability
Beautiful Pineapple Place check availability
The Peaceable Apples check availability
Berry Co check availability
StewedFruit check availability
BeautifulFruit check availability
Bad check availability

Cool fruit snacks business name ideas

Bad Orchard check availability
The Finest Berries check availability
MixedFruit check availability
Apple Group check availability
Shaped Vegetables Pro check availability
The Rich check availability
Bear Berries Place check availability
Dried Apple check availability
Like Grapefruit Spot check availability
The Exotic Grapefruit check availability
Vegetables Group check availability
GoodFruit check availability
The Spiritual Yield check availability
The Sour Pineapple check availability
Yellow Pineapple Pro check availability
Finest Fresh check availability
Pear Group check availability
Ripened Grapefruit check availability
Immediate Orchard check availability
Vegetables Pro check availability
Fine Fruit Juice check availability
Frozen Orchard check availability
The Bear Vegetables check availability
Mature check availability
Yield Pro check availability
Pear Spot check availability
Apple Spot check availability
The More check availability
Fresh Fruitful check availability
Fine Figs check availability
Rotten Vegetable Pro check availability
GoldenFruit check availability
The Immediate Pear check availability
The Tinned check availability
Berries Spot check availability
Bread Vegetables check availability
The Fresh check availability
Immediate Pineapple Trading Co check availability
Luscious check availability
Yield Co check availability
The Unripe Apples check availability
Frozen Berries Place check availability
The Fleshy check availability
Scarlet Pear Co check availability
FrozenFruit check availability
RawFruit check availability
Sweet Berries Trading Co check availability
Wild check availability
Shaped check availability
Berry Pro check availability
The Bright check availability
The Like Grapefruit check availability
Grapefruit Collective check availability
The Fresh Apple check availability
The Perfect Pear check availability
Mature Vegetable Pro check availability
Frozen Feijoa check availability
Bread Berries Trading Co check availability
Good Vegetable check availability
ImmatureFruit check availability
Shaped Orchard check availability
Golden Pineapple Collective check availability
Excellent check availability
The Perfect Vegetable check availability
Citrus Apples check availability
FleshyFruit check availability
Exotic check availability
Legitimate Pear check availability
Orchard Group check availability
Blessed Apple check availability
Frozen Ffv check availability
Delicious Berry Co check availability
Vegetable Trading Co check availability
More Apple Trading Co check availability
Fallen Feijoa check availability
Fallen Vegetables check availability
The Immediate check availability
Apple Co check availability
Seeded Apple Trading Co check availability
The Ripest Pineapple check availability
Fleshy Figs check availability

Unique fruit snacks business name ideas

Luscious Berries Collective check availability
Bread Orchard check availability
Citrus Orchard check availability
The Seeded check availability
The Favorite check availability
FallenFruit check availability
Vegetables Place check availability
Bread Berry Co check availability
The Perfect Berries check availability
Cooked Grapefruit Group check availability
The Strange check availability
The Frozen check availability
The Strange Orchard check availability
The Spiritual Vegetables check availability
Finest Frutos check availability
Bright check availability
Orchard Spot check availability
Apples Trading Co check availability
Finest Apples check availability
Orchard Trading Co check availability
The Stewed Yield check availability
EnoughFruit check availability
Berry Group check availability
Frozen Vegetables Pro check availability
Favorite Fruition check availability
PreciousFruit check availability
Rich Yield check availability
Precious Vegetables Co check availability
Scarlet check availability
The Fine check availability
Perfect check availability
GrapeFruit check availability
Edible Vegetables Co check availability
Favorite Fructescence check availability
Citrus Apples Trading Co check availability
The Bread Apples check availability
The Soft Vegetable check availability
The Perfect check availability
Dry check availability
ExoticFruit check availability
Strange check availability
Orchard Pro check availability
The Shaped Berries check availability
Fine Fructescence check availability
Seeded Pear Spot check availability
Green Pear Pro check availability
Cooked check availability
Mature Apples check availability
More Berries Collective check availability
Juicy check availability
Dry Grapefruit Pro check availability
Favorite Figs check availability
Favorite Fruit Juice check availability
Sweet Berries check availability
Spiritual Grapefruit Pro check availability
Stewed Apple Place check availability
CitrusFruit check availability
FineFruit check availability
Spiritual Apples Co check availability
Fresh Vegetable check availability
The Soft Apples check availability
Rotten Vegetables Collective check availability
Grape Grapefruit Group check availability
Citrus Yield Co check availability
Beautiful Apple Collective check availability
Purple Berries check availability
Grape Berry Place check availability
Edible Apple Pro check availability
Mature Pear Collective check availability
Fine Figment check availability
Fresh Apple Spot check availability
The Shaped check availability
The Borne check availability
Seeded Vegetable Pro check availability
Seeded check availability
Bright Pineapple Group check availability
Exotic Apples Co check availability
Pineapple Place check availability
Mature Apple Trading Co check availability
Fresh Fresh check availability
Frozen check availability

Cute fruit snacks business name ideas

Wild Pear Co check availability
BitterFruit check availability
Finest Feijoa check availability
Pineapple Co check availability
Tropical Yield check availability
Fresh Vegetable Place check availability
Sweet Berry check availability
Dry Apple check availability
The Seeded Vegetable check availability
ScarletFruit check availability
The Bad check availability
Sweet Apple Trading Co check availability
BrightFruit check availability
The Edible Orchard check availability
The Precious Grapefruit check availability
Stewed Orchard Place check availability
RoundFruit check availability
Mixed check availability
Dry Berry Pro check availability
The Luscious check availability
Overripe Vegetables Co check availability
The Abundant check availability
Ripest Berries Trading Co check availability
Tropical check availability
Abundant check availability
The Poisonous check availability
Legitimate check availability
Abundant Vegetables Collective check availability
Berries Group check availability
The Purple Pear check availability
Bear Vegetable Pro check availability
FavoriteFruit check availability
Fallen Fresh check availability
ShapedFruit check availability
Fallen Figment check availability
Purple Grapefruit check availability
The Evil check availability
Citrus Berries Collective check availability
The Perfect Yield check availability
Fresh Grapefruit check availability
PurpleFruit check availability
Orchard Co check availability
Fine check availability
The Unripe check availability
Stewed Berries Collective check availability
Apple Pro check availability
MatureFruit check availability
Round check availability
Apples Pro check availability
Stewed Pear Pro check availability
Pineapple Group check availability
Frozen Fructescence check availability
The Excellent Apples check availability
Precious check availability
LusciousFruit check availability
Finest Pear check availability
The Frozen Vegetable check availability
Evil Grapefruit check availability
Tinned check availability
Pear Collective check availability
The Sour check availability
Bitter check availability
Tinned Orchard Collective check availability
Much Vegetable check availability
The Wild check availability
OverripeFruit check availability
Sweet check availability
The Citrus Orchard check availability
PeaceableFruit check availability
Borne Berry Place check availability
Red Grapefruit check availability
Rich check availability
Frozen Figment check availability
Fresh Feijoa check availability
Immediate check availability
Citrus Pear Pro check availability
Berries Co check availability
Luscious Berry check availability
BearFruit check availability
Golden Berries check availability
Delicious Vegetable check availability

Clever fruit snacks business name ideas

Fine Fruitful check availability
Pear Trading Co check availability
Like Apple Collective check availability
Sweet Orchard Collective check availability
Finest Fruit Juice check availability
SourFruit check availability
Vegetables Spot check availability
The Fresh Grapefruit check availability
Bitter Orchard Collective check availability
The Green check availability
The Ripest Vegetables check availability
Fresh Ffv check availability
Apples Co check availability
Fleshy Feijoa check availability
Green check availability
Purple check availability
Berry Collective check availability
The Legitimate Grapefruit check availability
The Mature check availability
Vegetables Collective check availability
Edible Yield Place check availability
ExcellentFruit check availability
The Rotten check availability
Fresh Fructescence check availability
Dried Pear check availability
Succulent Orchard check availability
Evil Vegetables check availability
Fresh Figs check availability
Abundant Apples check availability
Tinned Berry check availability
Fresh check availability
Raw Apple Collective check availability
Shaped Apple Co check availability
The Purple check availability
LegitimateFruit check availability
The Green Pear check availability
Yield Group check availability
RottenFruit check availability
Strange Berry Collective check availability
Apples Place check availability
Frozen Pear check availability
RipeFruit check availability
Fallen Fruitful check availability
Ripe check availability
AbundantFruit check availability
The Red check availability
The Succulent check availability
Apple Place check availability
The Scarlet check availability
Berries Pro check availability
Berry Spot check availability
Fallen Frutos check availability
Beautiful Orchard Group check availability
The Spiritual Pear check availability
Delicious check availability
Beautiful Vegetable check availability
The Good check availability
The Enough check availability
Pineapple Collective check availability
Seeded Grapefruit check availability
Vegetable Place check availability
Apple Trading Co check availability
Favorite Ffv check availability
TropicalFruit check availability
Enough Grapefruit check availability
Mixed Pear check availability
RipestFruit check availability
Fine Vegetable Group check availability
Fleshy Ffv check availability
Grape Pear check availability
Bread Orchard Pro check availability
Fresh Apples check availability
Vegetable Place check availability
Sour check availability
Rich Grapefruit Trading Co check availability
The Beautiful Grapefruit check availability
Frozen Figs check availability
Favorite Orchard check availability
Rich Pear check availability
Fleshy Fruitful check availability
Finest Fruitful check availability

Best fruit snacks business name ideas

The Ripest check availability
Purple Vegetable Group check availability
Fallen Fruition check availability
The Dry check availability
Fresh Fruition check availability
The Bread check availability
The Bitter Pear check availability
The Spiritual check availability
The Finest check availability
Overripe Vegetables Collective check availability
Berries Place check availability
Grape Apples check availability
Berry Trading Co check availability
Bad Vegetable check availability
Vegetable Group check availability
Grapefruit Trading Co check availability
The Edible Apple check availability
Pear Place check availability
Fallen Fructescence check availability
Cooked Grapefruit Spot check availability
SpiritualFruit check availability
RipenedFruit check availability
Unripe Vegetables Pro check availability
Luscious Yield check availability
Mixed Grapefruit Co check availability
The Mixed Vegetables check availability
Sour Vegetables Spot check availability
Ripest check availability
Yield Spot check availability
The Edible check availability
Pineapple Pro check availability
Fallen Berry Trading Co check availability
Tropical Pear check availability
The Golden check availability
The Tinned Yield check availability
Blessed check availability
Soft Vegetable Collective check availability
Orchard Place check availability
Fine Berry Collective check availability
Dry Berry Group check availability
Fresh Figment check availability
Vegetable Pro check availability
Apples Collective check availability
Sour Yield check availability
Bad Apple Group check availability
Evil Berry Spot check availability
Fleshy Orchard Co check availability
Unripe Yield check availability
MuchFruit check availability
Raw Pear check availability
Tropical Apple Group check availability
Kiwi check availability
The Exotic Pineapple check availability
The Delicious check availability
YellowFruit check availability
Spiritual Yield check availability
Ripened check availability
Scarlet Yield check availability
Favorite check availability
Good Orchard Trading Co check availability
Fleshy Pineapple Co check availability
The Ripe Grapefruit check availability
Strange Orchard Group check availability
Shaped Yield check availability
Sweet Apple Spot check availability
Excellent Vegetables check availability
Like Pear check availability
Fallen check availability
Good check availability
The Blessed check availability
The Red Orchard check availability
Spiritual Vegetable check availability
The Overripe check availability
SeededFruit check availability
Fine Pear Place check availability
Cooked Pineapple check availability
Grapefruit Place check availability
The Fine Pineapple check availability
WildFruit check availability
Perfect Grapefruit Group check availability
The Dry Berries check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fruit Snacks Business:

Simple is always better

This means a few different things. Your fruit snacks business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fruit snacks business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Fruit Snacks Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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