Dive into how a self-taught chemist turned Strive, a men’s skincare brand emphasizing research-backed ingredients, into a profitable six-figure business by harnessing the power of Amazon ads, unique content strategies, and the determination to outsmart traditional agencies—all while learning vital entrepreneurial lessons in product strategy and revenue diversification.

This case study follows the story of a successful online business that has made 7.2 million dollars in sales since 2012, with profits of around 30-45%, and the founders share insights on lessons learned and tools used.

Jeremy Ong built Vape Club from an MVP vape subscription box business to a top online retail store in Malaysia, earning a monthly revenue of USD 60,000 with only 2 team members, primarily through blogging, SEO and email marketing with a CLTV of $400.