Strive

How I Built A $1M Men's Skincare Brand

April 25th, 2025
Angel Olavarria
Founder, Strive
$115K
revenue/mo
1
Founders
1
Employees
Strive
from New York
started February 2024
$115,000
revenue/mo
1
Founders
1
Employees
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Who are you and what business did you start?

Hi, I’m Angel Olavarria, founder and chemist of Strive, a men’s skincare brand built on simplicity and good science. Our primary customers are men aged 24-54 in the top 25%

What makes Strive unique is that we don’t chase trends—we follow the research. Most all men's brands toss in 'buzzword' ingredients at tiny, ineffective amounts just to market them on the label. We do the opposite. Every ingredient we use is included at the dosage shown to work in quality clinical studies. If it’s not backed by solid research or doesn’t make a meaningful impact, it doesn’t go in. Simple as that.

How do you come up with the idea for Strive?

In my early 20's I wanted to improve every part of my life - career, dating, confidence. I learned about the halo effect- how appearance can give you an edge in everything.

I always got negative comments on my dark undereye...

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