This case study follows the journey of a service-based business, Paper Raven Books, from bootstrapping with minimal expenses to scaling with a team of 18 members, $20,000 per month in advertising spend, and revenues of $1.1 million per year by package pricing, paid advertising to webinars, and offering smaller introductory packages with practical insights and guidance.

Publishing Services, a company founded by Laura Mikkelsen, began as a service to create best-selling Amazon book descriptions, and has now grown into a full range of services for publishers with an average monthly revenue of $72,000 and 41 people on the team.

AllAuthor is a book promotion platform that helps self-published authors to market their books, offering a cost-effective subscription model with free and paid membership options, generating $20,000 in revenue with a retention rate of 80-85% amongst its 13,500 authors from developed countries.

Founder Dave Chesson shares how he created a successful book marketing software, generating $120k a month, and offers advice for non-techies on how to hire programmers, prioritize support, and innovate continuously.