AllAuthor

How We Created A $15K/Month Book Discovery Platform

July 4th, 2021
Naveen Joshi
Founder, AllAuthor
$15K
revenue/mo
2
Founders
8
Employees
AllAuthor
from Noida, Uttar Pradesh, India
started September 2016
$15,000
revenue/mo
2
Founders
8
Employees
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Hello! Who are you and what business did you start?

Hi, I’m Naveen Joshi and I co-founded AllAuthor with my brother, Mady Joshi. We started AllAuthor together five years ago as a book promotion platform focused on helping self-published authors to market their books.

We noticed many self-published authors struggling to market their books due to the lack of time and technical knowledge. And we found that a lot of great books get lost because of insufficient marketing.

We wanted to create a platform that provides all authors an equal shot at getting their books out to their audience. This was when we decided to come up with a subscription model called the ‘Pro-Membership Program’ with access to our self-help tools and features that simplify book marketing.

We then developed and tweaked our products as a part of our subscription model. We priced the subscription at $59 for 6 months and bootstrapped without any external funding in 2 years.

Most of our target customers are majorly from the US and the UK. But as a startup located in India, it was initially challenging to cater to such a different audience group. We soon overcame this drawback and started conversing with...

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