My Saas Templates Make $40K/Month
Who are you and what business did you start?
Ajay Patel is the co-founder of ThemeSelection, an online theme store that sells a wide range of customizable admin dashboard templates and UI kits tailored for designers, web developers, and agencies.
Before co-founding ThemeSelection, Ajay worked for Tata Consultancy Services as a systems engineer. He holds a computer engineering degree from the Sardar Vallabhbhai Patel Institute of Technology.
What problem does your business solve?
Developers want to kickstart their projects quickly and save their money, time, effort, and resources.
Founder-Market Fit
Skills
What skills did Ajay Patel have that led to their success?
How do you come up with the idea for ThemeSelection?
Ajay and Vrushank were colleagues at a software firm where they identified a widespread need for reusable UI Kits and Admin Panels for apps and platforms.
Creating a UI for each project was time-consuming and repetitive, so they built a solution.
We were both working at a software company and realized that, while most products required a backend admin panel, there weren't many solutions available. — Ajay Patel.
How did you build the initial version of ThemeSelection?
Ajay and his team always begin with market research. They attend the latest design conferences, engage with the community, and maintain a feedback loop to stay ahead of the curve.
The development process takes an average of 6 to 12 months to build each product, ensuring that design and code quality are maintained. They do not outsource the work to ensure the highest quality standards.
Snapshot of themeselection.com landing page from 2014
How did you launch ThemeSelection and get initial traction?
Pixinvent began by launching a product on Envato’s ThemeForest to validate the idea. Later, they launched ThemeSelection, which turned out to be a pivotal decision. It gave the founders complete control over user experience, pricing, and marketing strategies, which is how the business got to where it is today.
What was the growth strategy for ThemeSelection and how did you scale?
ThemeSelection focuses on SEO to maximize organic traffic for our products. They use Semrush and Ubersuggest to determine the keywords and publish helpful, informative blog posts to attract traffic and establish a customer base.
In addition, they publish content on developer and designer-oriented communities and platforms to boost brand recognition.
Finally, they engage communities on Reddit, Facebook, Twitter, Discord, Dribbble, Instagram, and LinkedIn.
An example of Themeselection active social media engagement
What's the pricing strategy for ThemeSelection?
ThemeSelection offers free and premium templates supporting different technologies and frameworks, such as Laravel, Vue, NextJS, NuxtJS, .NET Core MVC, Razor Pages, etc.
Snapshot of themeselection.com Free and premium themes*
What were the biggest lessons learned from building ThemeSelection?
- Many startups and businesses initially build their tools using free products.
We’ve seen people who’ve hung around with our free versions for years and then finally decided to go premium, which is pretty cool. — Ajay Patel (Source)
Discover Similar Business Ideas Like ThemeSelection
More about ThemeSelection:
Who is the owner of ThemeSelection?
Ajay Patel is the founder of ThemeSelection.
When did Ajay Patel start ThemeSelection?
2014
How much money has Ajay Patel made from ThemeSelection?
Ajay Patel started the business in 2014, and currently makes an average of $480K/year.
