Stib

On Starting A Crafts Business To Help Children Feel Better

Emily Sayer
Founder, Stib
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Stib
from London, UK
started September 2018
1
Founders
0
Employees
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My name is Emily Sayer and I run a business called Stib which stands for Spark Thinking in a Box. We are a purposeful business that creates ‘good gifts’ designed to spark positive conversations about the things that matter, and encourage children to think and talk about their feelings, worries, dreams, and plans. Stib was founded on the belief that all children have the potential to do amazing things, which is why we give 10% of profits to charities supporting education projects for vulnerable children in the UK and around the world.

Our ‘hero’ products are our Inspirational Colouring Pencils which come in Jumbo and Mini (travel) size; each embossed with one of our ‘spark’ words. These are Great Leader, Good Listener, World Changer, Earth Lover, Self Believer, Big Thinker, Freestyler, TeamPlayer, Storyteller, Problem Solver, Joy Finder, and Peacekeeper. Each word has also been matched with a group of animal characters called the Stiblers, there to visually remind children what the words mean and help them think of ways to get over ‘common life lumps and bumps’. The pencils are housed in a colorful tube which also includes a sheet of Stibler stickers and coloring-in sheets plus a double pencil sharpener. From a brand point of view, coloring is an ideal time to have conversations....

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