Eight & Four

How Two Founders Grew a Startup into a 100-Strong Agency in London

October 23rd, 2024

Founded By

Kate Ross

Founders

Employees

120 (est.)

Profitable

Yes

Year Started

2008

Customer

B2B

Founded By
Kate Ross: Founders
2

Employees
120 (est.): Profitable
Yes

Year Started
2008: Customer
B2B

Who is Kate Ross?

Kate Ross and Amy McCulloch, the co-founders of Eight & Four, met during a graduate scheme at Reed Elsevier in 2006 and launched their agency in 2008 at the age of 24, building on their expertise in digital marketing from their early careers. They are based in London and have grown the company into a prominent digital marketing agency.

What problem does Eight & Four solve?

Eight & Four solves the overwhelming complexity of digital marketing by providing nimble, AI-driven solutions tailored to clients' specific needs, which makes their campaigns efficient and effective.

How did Kate come up with the idea for Eight & Four?

Kate Ross and Amy McCulloch, co-founders of Eight & Four, began their journey during the economic downturn of 2008. With their background in digital marketing from a graduate scheme, they saw the recession as an opportunity to leverage their skills directly for clients. Their idea was sparked by the gap they perceived in traditional marketing approaches and the rising...

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