On Developing An Urban Gear Lifestyle Brand
Hi, my name is Efrat Michman, 32 yo, mother of Tavor (14mnths old) and co-founder at Koala-Gear LTD.
Koala-Gear is an urban lifestyle brand, designing and developing everyday gear for the urban nomad, in other words- making the functional beautiful.
Our core community mostly consists of people living in metropolitans, aged 20-35, who live a fast-paced and ever-changing lifestyle. Till today we developed and launched 5 products through Kickstarter, and we have tens of thousands of customers around the world.
What's your backstory and how did you get into entrepreneurship?
Since my early childhood, I knew I wanted to be in the fashion industry. I completed a B.Des degree in fashion design at Shenkar college, which is one of the best fashion schools in the world.
Remember a business is a roller coaster, the greater the success- the...
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