How Rob Built DailyStory From Scratch to a Leading Automation Platform
Who is Rob Howard?
Rob Howard, founder of DailyStory, is a software engineer and entrepreneur from Dallas, Texas, who previously built a successful company working with major brands like Microsoft and Starbucks before starting DailyStory in 2017 to simplify and improve marketing automation tools.
What problem does DailyStory solve?
DailyStory takes the hassle out of digital marketing by automating repetitive tasks, making it easier for businesses to connect with their audience and see real results.
How did Rob come up with the idea for DailyStory?
Rob was inspired to create DailyStory after experiencing frustration with costly, complex marketing tools at his previous job. At his last startup, they spent significant amounts on CRM and marketing automation, yet these tools provided little clarity on how marketing turned into sales. Rob saw firsthand that if large enterprises struggled with this, smaller businesses must have faced even greater challenges.
His idea was solidified when he ran an ad campaign that, at first glance, appeared highly successful due to lead generation. However, an investigation revealed that none of these leads converted into sales, saving the company a considerable amount by avoiding further investment. This experience highlighted the need for a simpler, more integrated platform to measure marketing effectiveness.
Before diving in, Rob drew upon his software engineering experience to envision a vertically integrated marketing...
