So, perhaps you've come up with the perfect coffee brand idea and name/logo for your coffee brand.
Now, it's time to come up with a great slogan to tie all the pieces together.
And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.
Your slogan is not only a promise to your customer, but it represents your brands entire mission.
Your slogan tells your customer exactly what you do and why you do it - so it's important that you get it right from the start.
We've put together a list of powerful slogan and taglines for your coffee brand. We also provide you with a step-by-step guide on how to come up with a powerful slogan for your brand.
Catchy Slogan Ideas
Buy best, take the best
There’s a little love in every cup
Pouring in Your Cup
Golden roasted, richer, smoother.
Where “made well” matters.
Great ideas, Great Coffee
Made for you.
What the Real Coffee Tastes
Coffee Filled with Friendship
Don’t worry, Coffee takes care?
Richness Worth a Second Cup.
making a Coffee more aromatic
The perfect aroma of your life
Our Coffee will give you softer skin.
A good day full of Coffee
Get up! Get Coffee!
Waking up for the Future.
Coffee: nectar of the gods, a gift to us.
For those finer moments.
Coffee from the global village.
Come home to Koffiehuis.
Wouldn’t You Like To Be A Coffee Too?
The royal taste.
The royal taste
You can’t live without it.
Nescafe. Open up.
Coffee is always a good idea.
Stop and smell the coffee.
The promise of pure gold.
Experience love at first sip.
Coffee makes everything possible.
Taste the Best
Enjoy a burst of fine ground flavor.
let the friendship start
Smooth out your day, every day.
Great Cappuccino just came home
Get fresh quick!
Wake the hell up.
The best coffee in the city.
Survive the weekdays
Wake up to life.
I’d walk a mile for Coffee.
Coffee – once you have it, you love it.
A flavor of love
Wake up to something special.
Breakfast. Coffee. Pancakes.
A new experience every week.
All you need to feel better is coffee.
What’s that smell?
Coffee in your way
Imagine a bit of Classic Joy
Life begins after coffee.
Good days Start with A Good Coffee
Great time, Great Coffee
Awake your dreams with a cup of coffee.
richness in Every Cup
Start the day with a push
Carte Noir. French for coffee.
One thing leads to another.
Drink coffee and do good.
making Every Meeting Sweeter
The coffee guru.
Dark coffee, bright future.
Coffee – when you just feel like it.
The excellent artisans of coffee.
better Coffee For a Better Mood
Powered by Coffee
Get delicious Quick
Give Me Coffee, Give me SHine
Take a cup and forget about everything for a few minutes.
Any Time, Any Place, Coffee.
Begin your Good Morning
Release the flavour.
Coffee that’s always the way you like.
Give the best.
Starbucks Frappuccino. Work can wait.
Wake up your life.
Home of the world’s finest coffees.
Live now, Sleep Tomorrow
Your cup of inspiration.
Everyone Deserves the COffee Time
Remolding Your Dreams
Only Coffee Has The Answer.
A rare experience in taste.
The coffee you can rely on.
making World Delicious
A lot can happen over coffee
So Easy, No Wonder Coffee is #1.
No one does coffee like us.
Where’s The Coffee?
For the bittersweet taste
Coffee full of Freshness
Get Coffee! be happy
Bewildered coffee for the bewildered people
Start with Coffee
The wonder has a name: Coffee.
Seduction by Nescafe.
Live who you are
The richest coffee in the world.
Express everything you love
Coffee is the best part of life
Have it your way, If your way is fast.
Where our expertise is still a family tradition.
Don’t give a frap-pe!
Life begins with Good Coffee
More beans. More taste.
With a substantial amount of coffee, you can rule the world
Feel good with Coffee.
Pouring a Sweet Dreams
Good days start with Coffee and You
It’s Not TV. It’s Coffee.
taste Expensive Today
Coffee full of Quality Aroma
Whichever way you choose, choose Rombouts.
Brown Beans, Brown Coffee
Time for a Sharp Coffee.
Fall in love with coffee all over again.
Coffee with character.
Welcome To Coffee Country.
We got your coffee.
Coffee breaks are necessary
Everyday is Coffee day
Raising your memories
Real coffee for people with an instant lifestyle.
More Coffee, More Words
Taste that matters
A yawn is a silent scream for coffee.
Can’t express without an expresso
Make more of the moment.
Run for that smell
A good way to start a good day.
For the moments that matter.
You’ve Got Questions. We’ve Got Coffee.
Handpicked coffee beans
Coffee for Every Relationship
Awakening your Dreams
Start every day fresh.
We treat coffee obsession.
Roasting coffee. Brewing harmony.
Don’t wait for great coffee. Enjoy it here.
taste it your way
Start with coffee, end with coffee.
The richest coffee in the world
Start the day with great taste.
A Sip full of Surprise
We make the mornings better. We make the nights longer.
Take life one sip at a time.
As cold as your heart
Coffee as far as the eye can see.
Italy’s Favorite Coffee.
Starbucks DoubleShot. Bring on the day.
Coffee is always a good idea
Survive Monday, get coffee.
It’s not what you take away but what you take in.
Smooth out your day, everyday.
Good coffee is like friendship: rich, and warm and strong.
Crazy about coffee, here is your asylum
It’s not just coffee, it’s love.
Alaskan made. Santa Approved.
For those who put coffee first
Survive your new days with our coffee.
The black power.
If you love Coffee.
Fine Coffee, Fine YOu
When the brain needs a kick
From our passion to your cup.
Virtues of coffee
Fancy a cuppa?
Best cappuccino in the city.
Enjoy the Pleasure of new Taste
Get rich quick.
Coffee make s People happy
Freshly brewed for you
Coffee the sign of success.
Live Now, Sleep Later.
Release your Senses
Great ideas come from great coffee.
Trust the taste. Share the tradition.
Coffee Meets perfection
Every moment has its flavor.
You will be Coffee Lover
No ordinary jar. No ordinary coffee.
Given enough coffee, I could rule the world
Think different, think Coffee.
Coffee, the problem solver beverage.
Shared to Friends
Live, Love, Coffee.
Awaken the senses.
Men Can’t Help Acting On Coffee.
One thing Connect with Others, Coffee
Every day is a coffee day.
Be Young, Have Fun, Drink Coffee.
Imagine the Dream
Some traditions stay fresh for generations.
How often you try this shiny bean.
Your Cup of inspiration
Reinvent your Coffee Need
Allowing People to Awake
Coffee makes people tolerable
Every sip with freshness
Remember your perfect moments.
Coffee makes dreams come true.
Take a break, drink some coffee.
Make Coffee not War
I will work for coffee.
Coffee and Me, An interesting Story.
Richer, darker, distinctly continental.
Life is too short for Bad Coffee
Wake the Hell up!
Powered by Memories
Everything is coffee flavored
It’s a new morning. Brew some good.
Where the laws of nature apply.
With you when you need it.
Not just any coffee.
Fresh thoughts at fresh coffee
Where the Law of Coffee Applies
One Hundred Percent Colombian coffee.
Try it once, and forget the rest!
A sip of happiness
The real coffee experts.
Dark and Refined freshness
Fresh Coffee, refresh Memories
The coffee-er coffee.
Never tired & always fresh.
Taste Surprised you
Coffee knocks out the competition.
Coffee solves everything
Good to the last sip.
Take away the ultimate coffee.
Fresh and Tasty Brewed Delight
Life without Coffee is Scary
The king of Coffee.
Tell Them About The Coffee, Mummy.
Not until I’ve had my coffee
Bring home the coffee they serve in award winning restaurants.
Don’t ask until I’ve had my coffee
Express with expresso
Good karma. Good coffee.
Rise and Sip
For lovers of coffee.
For those who put the coffee first.
We Giving a Good at best Pleasure
Floating Fun for Coffees lovers
Coffee only if you want the best.
But first, coffee!
Passionate about coffee.
Coffee for thought.
Make Someone Happy with a Coffee.
Bring the Joy of Coffee
Delight in Every Sip
From our plantation to your cup!
Great ideas come from great coffee
Our Coffee Enhance your Smile.
Coffee so good, your taste buds will love it.
Make yourself more useful. Have a coffee break.
You will be a Coffee Lover.
There is always time for coffee.
Coffee solves everything.
The best part of wakin’ up … is Folgers in your cup.
We love coffee, do you?
A new experience, new cup
Given enough coffee, anything is possible
Say hello to coffee.
Fresh coffee for afresh morning.
Imagine what a bit of Classic can do.
Stimulation by Nescafe.
Savor the Flavor
Amazing people. Amazing Coffee.
Bringing energy to your mornings.
Life is too short for bad coffee.
Coffee and Me, An interesting Story
More Coffee Please.
We capture coffee at its brightest.
I want more, I want Coffee.
Coffee gets me excited.
Gregg’s “Red Ribbon”. Make time.
Behind every successful person is a substantial amount of coffee.
Quality you can see.
The first you need to begin your day.
Trust the taste.
Coffee, the clear choice.
Delighting coffee fans.
Coffee, the most important meal of the day
Coffee, when your brain needs a hug!
Coffee completes me.
The flavor of Europe in every cup.
Get up early. Stay up late.
Taste that Gives Freshness
Let the chit chat begin
Skillfully roasted. Artfully blended.
Why Can’t Everything Orange Be Coffee?
Coffee with a New ideas
The Mugs of Paradise.
Coffee your life.
Expensive taste, Expensive you
make your day Aromatic
Snap! Crackle! Coffee!
The best grain, the finest roast, the most powerful flavor.
Say it with a coffee
Tall, Dark and Refined.
Life without Coffee is Scary.
Enjoy life sip by sip.
A cup of coffee shared with a friend is happiness tasted
Make yourself useful. Have a coffee break.
It all starts with Nescafe.
Perfecting your Coffee taste
Veritas is True Coffee.
An aroma that Wakes up you
Get Serious. Get Coffee.
For the love of coffee.
A new experience every day.
A history of coffee greatness.
The art of Coffee.
Get up! Get Coffee! Be Happy!
For a more seductive coffee break.
Coffee for togetherness
The aromatic season
We’ve always been crazy about coffee
Taste as good as it smells.
Coffee is a winner!
Sweet bitterness to the last drop.
Sharing the Coffee of your Life.
Crazy about coffee, here is your asylum.
Some people find the art in everyday places.
Make it a real good time.
The perfect blend.
Say good morning to a good day.
Instant more at Less.
Will run for coffee
Today’s good mood is sponsored by coffee
Awake your dreams with a cup of coffee
Good to the Last Drop!
Taste that Simplified you
Roasting with heart.
No Coffee, No Work
Connect with Coffee.
Coffee which is Crazy
Love at first sip.
All you need to feel better, is coffee
The flavor that is Dark and Refined
A great cup can make your day
Coffee tastes better when together
Make a little time for you.
Put Coffee in your pipe and smoke it!
We’ve replaced their regular coffee with Folger’s Crystals. Let’s see if they notice!
Add joy the Way you like
Keep calm, and drink coffee
Kimbo… you won’t forget it.
Coffee, just the best.
The first food of the morning.
It only tastes expensive.
Make coffee not war.
Great taste, Great Memories
When it’s time for Me, it’s time for Melitta.
We create delicious memories.
What do you want most from coffee? That’s what you get most from Hills.
The best part of waking up.
No Coffee, No Comment.
Wake up. It’s Eight O’Clock.
Express your Love with Coffee
We build tomorrow.
Coffee! You can sleep when you’re dead!
Everyone Deserves the Best in Morning
Everything You Love About Coffee.
Begin your Good Morning.
Let’s meet for coffee
Not all coffees are created equal
The only shots you need
Our Coffee Enhance your Smile
Fill it to the rim with Brim.
Here is the best part of your day.
lets YOur Morning Speaks
Heal the world with Coffee.
I want my Coffee.
Respect the bean.
Will work for coffee
The sip of freshness.
No more ordinary coffee
Happiness begins with Bru.
Waking up for future
Taste the Delicious Today
Better Ingredients, Better Mugs.
The cup of inspiration
The Loudest Noise Comes From The Electric Coffee.
I Survive Mondays with Coffee
One fiddler you won’t have to pay.
Doing justice to the beans.
Great coffee at the push of a button
Add more Aroma in YOur Life
Give your new day a lift.
Better beans. Better coffee. Better planet.
Get fresh with a cup
Adding a little love in each cup
Very, very frothy coffee.
Cherishable moments for all
Flavor Bud Flavor.
Coffee, it’s guaranteed.
Short, dark, and intense.
Taste the Freshness.
I can’t expresso how much you bean to me
The coffee category expert.
Coffee is my best friend
Coffee that rules the world
Go ahead! Make my Coffee!
We make it better.
Coffee time is at any time.
A cup of character.
There’s First Love, and There’s Coffee Love.
The flavor that brings life to your body in the morning.
Taste the best.
Run For The Coffee.
Guide: How To Come Up With A Slogan For Your Coffee Brand
Why Is Your Slogan Important?
Slogans are critical when doing any sort of marketing or advertising for your business.
Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.
Often times, your slogan can even be more important than the name of your brand.
Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.
So, let's dive into all of the critical pieces to coming up with a great slogan for your coffee brand.
6 Tips For Creating A Catchy Slogan
1. Keep it short, simple and avoid difficult words
Similar to naming your business, your slogan should be short and simple.
A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.
2. Tell what you do and focus on what makes you different
This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.
There are a few different ways you can incorporate what makes your business special in your slogan:
- Explain the target customer you are catering your services towards
- What problem do you solve?
- How do you make other people, clients or your employer look good?
- Do you make people more successful? How?
3. Be consistent
Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.
It's important to create a slogan that is consistent with all of the above.
This will help when advertising your business and creating a powerful website.
4. Ensure the longevity of your slogan
Times are changing quickly, and so are businesses.
When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.
Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.
5. Consider your audience
When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.
It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.
The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.
6. Get feedback!
This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.
Ask friends, family, strangers and most importantly, those that are considered to be in your target market.
Here's a few ways you can ask for feedback:
- Ask for feedback on a Facebook group
- Niche forums
- Twitter communities
- Product Hunt
- Test a few different slogan(s) on Facebook Ads and see what performs best
- Ask a stranger at your coffee shop!
Examples of Great Slogans
Needing a little inspo? We put together a list of some of the best slogans of all times.
Each one offers every single piece we talked about above - short, simple, unique, consistent, timeless and targeted to their specific niche.
Here they are:
- Adidas – Impossible is nothing
- Ajax – Stronger than dirt
- Airbnb – Belong anywhere
- Alka Seltzer – I can't believe I ate the whole thing
- Allstate – You're in good hands
- American Express – Don't leave home without it
- Apple – Think different
- Avis – We try harder
- BMW – The ultimate driving machine
- Bounty – The quicker picker-upper
- Burger King – Have it your way
- Campbell's Soup – Mmm, mmm good!
- Capital One – What's in your wallet?
- Chevrolet – The heartbeat of America
- Clairol – Does she or doesn't she?
- Coca-Cola – Open happiness
- De Beers – A diamond is forever
- Disneyland – The happiest place on earth
- Dunkin' Donuts – America runs on Dunkin'
- Energizer – It keeps going… and going… and going
- Facebook – Move fast and break things
- Fed-Ex - When it absolutely, positively has to be there overnight
- Frosted Flakes – They're grrrrrrreat!
- Gatorade – Is it in you?
- Geico – So easy a caveman can do it
- General Electric – We bring good things to life
- Google – Don't be evil
- John Deere – Nothing runs like a deer
- Kay Jewelers – Every kiss begins with Kay
Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.
We hope this list of slogans + guide helped. Good luck!
Visit Starter Story for more insight on how to start your business!