Clearful

How Two Entrepreneurs Grew a Simple Journaling App Amidst Intense Competition

October 18th, 2024

Founded By

Maria Golikova

Founders

Profitable

Yes

Year Started

2020

Customer

B2C

Founded By
Maria Golikova: Founders
2

Profitable
Yes: Year Started
2020

Customer
B2C

Who is Maria Golikova?

Maria Golikova is a Vancouver-based entrepreneur who co-founded Clearful and previously co-founded Mealime, a successful meal planning app, before it was acquired. Jeffrey Bunn, her partner and husband, transitioned from a non-technical role to become the primary developer for their ventures, including Clearful.

What problem does Clearful solve?

Clearful helps people organize their thoughts and enhance their self-awareness through guided journaling, making introspection accessible and rewarding in our fast-paced world.

How did Maria come up with the idea for Clearful?

Maria and Jeffrey, co-founders of Clearful, were inspired by their personal experiences with journaling. Maria found introspection through journaling to be profoundly beneficial, helping her gain self-awareness and satisfaction. Her desire to create an enhanced journaling experience for others came from recognizing the value it brought to her own life.

Before jumping in, they did extensive research on available journaling apps to identify gaps and opportunities. They noticed a lack of apps that successfully combined free writing with structured guidance, leading them to design a hybrid approach. Clearful was conceptualized to fill this niche, marrying freeform tools with guided prompts to assist users in their self-improvement journey.

As they developed the idea, Maria and Jeffrey utilized their previous entrepreneurial experience with Mealime to refine Clearful. They...

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