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Yellowdig
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Researched profile. Starter Story's AI research system compiled this page from 58 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Yellowdig Grew

Community-building platform for online education engagement.

How did Yellowdig grow?

Summary of the sourced claims below

Yellowdig grew by directly engaging users and then securing contracts with schools, programs, campuses, or institutions, offering flexible contract options based on budget and decision-makers. The company also changed its business model to offer the product free for a certain period, allowing faculties to sign up directly, which increased adoption through word of mouth. Their sales process involved selling primarily B2B to school administration such as deans or directors of online learning, who then decided how to pilot and scale the product within faculties.

Channels

5 channels · grouped by how Yellowdig grows

  • Word of mouth

    · 1 mention
    “We decided to change our business model at that time where we said that we are going to give the product away for free for a certain period of time for users. So every user can use us for free for a certain period of time. And the faculties can directly come to us and sign up with us at that poin...”
    high

  • Email marketing

    · 1 mention
    “We went through those various publications, they pushed us our messaging, and we got very good signups.”
    medium

  • Referral Program

    · 1 mention
    “Two years down, slowly, the word gets out. And this is something naturally happened. We just entered into a long term contract with them, where we found that there are more and more users who are coming up, and who are liking what they're seeing. And they really want to work with us now.”
    high

  • Inbound

    · 1 mention
    “Primarily, we were selling what we will call B2B at that time, which is we will go to the administration of the school, like a dean or associate dean or a director of online learning. And we will sell to them and they will decide to how to pilot it in which faculties and they will kind of scale f...”
    high

  • Founder-led sales

    · 1 mention
    “Our strategy is that go to the users directly, make them successful, and then find a buyer right from there. So we sign contracts with a school, with a program, with a campus, and or with the institution. So we have very flexible ways of signing contracts where there's only not one way. So if the...”
    high

How 2,546 businesses grow

Of businesses with mapped growth channels, the share using each — Yellowdig’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    57%
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    31%
  • Content/Inbound
    30% ◀
  • Partnerships
    28%
  • Events
    23%
  • Paid ads
    23%
  • Press/PR
    17%
  • Outbound/Sales
    14% ◀
  • Marketplaces/App stores
    7%
  • Brand Authenticity
    2%
  • Customer interviews
    2%
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