Source

Yellowdig

Education

Yellowdig is a technology platform that fosters collaboration and engagement by enabling users to share relevant content and have interactive discussions in ...

yellowdig.co · Founded 2015 · 52 public sources · Updated 3 months ago

Researched profile. Starter Story's AI research system compiled this page from 52 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Yellowdig makes money

Monetization →

Yellowdig monetizes primarily through recurring subscriptions charged on a per-student, per-course basis. The base price is approximately $10 to $12.95 per user per year or per course, depending on the agreement with the faculty or university.

Recurring subscriptions

How Yellowdig grew

Growth →

Yellowdig grew by directly engaging users and then securing contracts with schools, programs, campuses, or institutions, offering flexible contract options based on budget and decision-makers. The company also changed its business model to offer the product free for a certain period, allowing faculties to sign up directly, which increased adoption through word of mouth. Their sales process involved selling primarily B2B to school administration such as deans or directors of online learning, who then decided how to pilot and scale the product within faculties.

Word of mouth
Email marketing
Referral Program
Inbound
Founder-led sales

Tools they use 1

Tools →
Amazon Web Services

Founder

Founders →
Shaunak Roy
Shaunak Roy
Founder of Yellowdig

Key facts

Website
yellowdig.co
Category
Education
Founded
2015 · 11 years ago
Makes money via
Recurring subscriptions
Every number is a quote

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