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Yellowdig monetizes primarily through recurring subscriptions charged on a per-student, per-course basis. The base price is approximately $10 to $12.95 per user per year or per course, depending on the agreement with the faculty or university.
Yellowdig grew by directly engaging users and then securing contracts with schools, programs, campuses, or institutions, offering flexible contract options based on budget and decision-makers. The company also changed its business model to offer the product free for a certain period, allowing faculties to sign up directly, which increased adoption through word of mouth. Their sales process involved selling primarily B2B to school administration such as deans or directors of online learning, who then decided how to pilot and scale the product within faculties.
45 web pages · 5 podcasts · 2 Reddit posts
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