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domain WHOIS data API for developers and SEO businesses
WhoAPI monetized through usage-based fees on its API, which customers used to check domain expiration dates and domain age before looking up and registering domain names.
“they were using our API to check the expiration dates on the domain names and domain dates for registration, for domain age, and they would then look up those domain names and eventually, if possible, register them”
“Because I'm not a developer, and an API is a really, really technical product. And it's really hard for a non-technical person to sell a really technical product, especially when it's a B2B.”