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WhoAPI monetized through usage-based fees on its API, which customers used to check domain expiration dates and domain age before looking up and registering domain names.
Media coverage surged after the startup received an investment on the spot, which was reportedly the first time this happened for a startup in Croatia, with interviews taking place every day. Preorders gradually started coming in after a few backlinks were added to a landing page and an AdWords campaign was started.
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