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Well Copy
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Researched profile. Starter Story's AI research system compiled this page from 139 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Well Copy Grew

Email and SMS marketing for high-revenue e-commerce brands.

How did Well Copy grow?

Summary of the sourced claims below

Well Copy grew primarily through cold email outreach and content marketing on platforms like YouTube and Instagram, which helped build credibility and attract clients. The founder started with cold email to get clients and then expanded by consistently posting YouTube videos and Instagram content, which funneled audiences into an email newsletter. Email marketing became a significant revenue channel, with clients averaging a large portion of their store revenue from email and SMS campaigns.

Channels

12 channels · grouped by how Well Copy grows

  • Email marketing

    · 4 mentions · 4 sources
    “And then eventually it did I remember I remember the first brand that bought off my YouTube it was Like a year into me consistently posting on YouTube some guy pulled up and he was like ... And then I just went crazy, started going hard. And then that summer by the end, I was making 10K a month. ...”
    high
    Show 3 more quotes
    “I was doing copywriting for all sorts of different things. And I just happened to land on email marketing because my clients at the time, they just need the email. So I was like, I can do email.”
    high
    “The only reason why I've been able to grow to this point is from just like my content just started, started working.”
    high
    “We turn your email, sms, and subscription lists into your most profitable sales channels. Our clients average 41% of their total store revenue from email & sms.”
    high

  • LinkedIn

    · 2 mentions · 2 sources
    “Starting from nothing, I would start posting on Twitter, LinkedIn, Instagram ASAP. Doesn't matter if you don't know what you're doing, just start posting and you'll get good over time.”
    high
    Show 1 more quote
    “Instagram is bigger... I'd say like 60% Instagram, 30% YouTube, 10% everything else. Okay, so very, very heavy Instagram.”
    high

  • Organic social media

    · 1 mention
    “At the beginning of 2023, I started posting like YouTube content and started with Instagram content. And then, so I was doing cold email... and then September, so I was doing cold email for like all of 2023. And then it was September of 2023 where that first client from YouTube came in.”
    high

  • Email List Growth

    · 1 mention
    “Strategic list capture built around your customer journey. We develop high-converting signup experiences that grow your audience with buyers, not browsers.”
    high

  • Offline advertising

    · 1 mention
    “So my first client, so I started off with copywriting. And so I was doing anything copywriting and I got my first clients off Upwork. Love Upwork because it's a bunch of bots on there that don't do anything. And me, I've always been charismatic and I've had a voice. And I was signing clients.”
    high

  • Sponosored Ads

    · 1 mention
    “And the whole goal of posting on Twitter was just like to meet other people in the space. Because I was in college and I didn't know anybody doing email marketing.”
    medium

  • Conferences

    · 1 mention
    “Before that, I was doing cold email to get clients... I had 120 domains that I was ripping emails, cold emails at all time. And I was signing like two clients a month ish off of that.”
    high

  • Cold outreach

    · 1 mention
    “So then I started doing cold email, joined Client Ascension and then everything kind of coaching program, which teaches cold email and just how to run an agency. And then everything kind of just like grew from there.”
    high

  • Original research reports

    · 1 mention
    “The first brand that bought off my YouTube it was like a year into me consistently posting on YouTube some guy pulled up and he was like, yeah so like yeah, like I watched a couple of your YouTube videos and then I got into your email list and I like read your guide and I was like, no, this is pe...”
    high

  • Video content

    · 1 mention
    “The first platform that started working was YouTube. And my whole goal with YouTube, ... was to prove to people that I was cold emailing that I'm a fucking real person and just to differentiate myself and share my strategies. And so it was just like, I'd post YouTube videos ...”
    high

  • Comment First On Tik Tok

    · 1 mention
    “YouTube, Instagram newsletter. Is that the whole thing? Instagram and YouTube are the main drivers. ... It's YouTube, it's Instagram, Twitter, LinkedIn, all that sort of stuff. Um, main ones are Instagram and YouTube and they all funnel into my newsletter across all my YouTube videos, across my I...”
    high

  • Pay Per Click Advertising

    · 1 mention
    “I recently just started running ads, uh, just cause I got a sponsorship, um, and they fund, um, fund me a certain amount of money to run ads. So this is like my first time, like really running ads. Um, and I'm just running it towards lead magnets to grow the newsletter.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Well Copy’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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