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VinSolutions
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Researched profile. Starter Story's AI research system compiled this page from 54 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How VinSolutions Grew

CRM platform for automotive dealerships

How did VinSolutions grow?

Summary of the sourced claims below

VinSolutions grew through multiple channels including direct sales, content marketing, and product-led growth with a free tool. Direct sales were effective because it was easy to reach the right contacts at car dealerships, such as the internet manager. Content marketing focused on creating high quality content to attract customers searching for solutions on Google. They also created a free product that supported product-led growth.

Channels

5 channels · grouped by how VinSolutions grows

  • SEO

    · 1 mention
    “The one that worked really well for us that we had seen some success with that we double downed on was content marketing. So to this day, I still believe there's a universal truth, right? If you have a problem and you want to know how to solve it, if you're smart, you just go to Google and search...”
    high

  • Direct sales

    · 1 mention
    “Yeah, it was. It was all direct sales. And the great thing about our business is it was easy to get our customer on the phone. You could call the car dealership up and be like, hey, I want to buy a car. And they would transfer you to, back then, the person who was called the internet manager beca...”
    high

  • Channel partners

    · 1 mention
    “We did very well. And we also created a free product that was like a free tool, like a different tool. And that worked well for like product-led growth, like you mentioned.”
    high

  • Trade shows

    · 1 mention
    “I was actually at a trade show. I think it was in Las Vegas. And we're standing on the trade show floor and I'm with my other couple business partners, executives in the company. And we get the news that General Motors and Chrysler is going bankrupt. And we just all kind of look at each other and...”
    medium

  • Sponsorship

    · 1 mention
    “Most car dealers were spending tens of thousands of dollars a month on advertising in auto trader, the magazine, newspapers, radio, TV, all that stuff. And everybody was trying to figure out how do we save money, but how do we still sell cars? And selling cars online, like doing all the digital m...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — VinSolutions’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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