Automated video creation tool for marketers
Viddyoze monetizes through a combination of one-time or lifetime product sales and recurring subscription upsells. They also generate revenue from add-ons and upsells such as extra templates offered for a one-time payment. Additionally, Viddyoze earns affiliate or referral commissions by promoting other products and through their own affiliate program.
“so we were really reliant on people joining a subscription product. Now, to be fair, you could do that, but your conversion rate on the subscription is going to be quite low. As you probably know, you know, if you have a subscription product, your conversions are probably sub 5% on the front end”
“customers are then upsold to a $37 per month subscription. Shortly after launch, this subscription upsell results in a $1m ARR business.”
“But if you do a one-time product on the front end, you can get a, maybe on cold traffic, like I'm talking cold traffic, so not through an affiliate, but on cold traffic, you could probably do between maybe 1% to 5% on your one-time product”
“As you will discover in Growth Lever 4, the $500k is generated through a one off payment for lifetime access to the tool, customers are then upsold to a $37 per month subscription.”
“which you can do through order bumps or car upsells or extra upsells or bolt-ons or whatever. You know, you can cover that really easily.”
“Downsell for extra templates – $47 ... you’re sent through to a downsell that offers 30 extra templates for a one off payment of $47”
“One way of doing this is to promote other people’s products, and claim a commission by doing so. Each year, Viddyoze promote another SaaS product called Convertri and during this time they have sold over $500k of product and created 1,000 new customers for Convertri. With a 50% commission, that’s...”
“So what we did was we built an affiliate program where we reached out to different businesses and different marketers and entrepreneurs who had their own list.”
“we have a $10,000 consultative package that we sell. And we don't make that the forefront of our business, but it's a little secret weapon in our toolbox because it means that a very small percentage of every hundred customers that come in is paying us $10,000.”