Automated video creation tool for marketers
Viddyoze initially grew through partnerships, leveraging this channel for four years to sell millions of dollars of software. They also built an affiliate program by reaching out to businesses and marketers with their own audiences, which contributed significantly to their growth. Paid advertising, including pay-per-click campaigns and paid social ads on platforms like YouTube and TikTok, was another key growth channel for Viddyoze.
“So typically, there's something interesting that we are testing at the moment, which I can't say for sure if it's ironclad right now, but I think it will be. But essentially, what we do is we've got two funnels that we run. ... Or you can basically go to the funnel that we're running via our paid...”
“Right now Viddyoze has two acquisition channels (more on this in Growth Lever 9) with two separate sales pages: Paid: https://offers.viddyoze.com/special JV/Affiliate: https://viddyoze.com/promo Both of these offer the $67 product on the front end. This revenue may or may not liquidate the amount...”
“Fast forward to May 2020, and the Viddyoze team grossed just shy of $3m in revenue whilst investing a total of $80k in SaaS PPC.”
“So what we did was we built an affiliate program where we reached out to different businesses and different marketers and entrepreneurs who had their own list. So people that had their own email list and their own audience, much like an influencer in a sense.”
“The answer is “other people’s audiences” or OPA. Joey has been able to cultivate relationships with other influencers (or “guru’s”) in the online marketing space. These relationships are leveraged to promote each-others products in exchange for large commissions... We’re talking over 100 affiliat...”
“Viddyoze’s first acquisition channel was partnerships. They did this for four years and leveraged this channel to sell millions of dollars of software.”
“Now this is a tricky one for me to articulate. There is something different, congruent but substantially cool about Viddyoze. Their content, founders and office all give off a vibe that suggests more “tattoo parlor” than “SaaS business”....I can’t help but thinking that Viddyoze would not have be...”
“But a big winner is normally YouTube. YouTube is really where we get most of our traction from. Facebook isn't really doing it for us these days. The cost of advertising on Facebook is through the roof at the moment. And I think it's only gonna go higher. And the other thing is that TikTok is whe...”
“the number one lesson in business is the company that can buy the most and spend the most to acquire a customer is the company that's going to win. So if you can spend more than your competition, you win. And that's pretty much the name of the game in business.”
“Do you do like a lot of AdWords to drive traffic on specific keywords? ... So with the paid keyword side, we only do branded keywords. So we don't really play around with trying to compete with like video creator or anything like that. We just do videos is the main one. And that's always positive...”
“when you run enough traffic through your paid funnel, you get organic spillage to your main website. So what ends up happening is you will get a very small percentage, and I say small percentage, but you're probably talking about 2% to 3% of traffic that will go to videos.com ... and they'll actu...”