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Researched profile. Starter Story's AI research system compiled this page from 4 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Proof Grew

SaaS platform for social proof and conversion optimization

How did Proof grow?

Summary of the sourced claims below

Proof grew through strategic partnerships by targeting influential marketers and getting many of them to use the product on their sites. The product's inherent virality also contributed to growth, as its presence on different sites helped spread awareness. Video ads served as an important channel for initial user exposure to Proof.

Channels

8 channels · grouped by how Proof grows

  • SEO

    · 1 mention
    “I started obsessively studying marketing and then started reaching out to local businesses, helping them do Facebook ads, do SEO, build their website, essentially help them build a site, drive traffic to it with a high enough conversion rate that they could make sales and be profitable.”
    high

  • Word of mouth

    · 1 mention
    “If I can get them to pay, they're just gonna be so much more invested in it. So I wanted them to pay mostly for that reason. Even if you got nothing from these influencers, they were going to be a great distribution channel for you. Because they were basically advertising on their website.”
    high

  • Email marketing

    · 1 mention
    “I started obsessively studying marketing and then started reaching out to local businesses, helping them do Facebook ads, do SEO, build their website, essentially help them build a site, drive traffic to it with a high enough conversion rate that they could make sales and be profitable.”
    high

  • Webinars

    · 1 mention
    “So at the time, we had the Entrepreneur Alliance that was making this monthly recurring income for us, which was nice. And then we said, well, we still don't really want to build out the whole product until we know that more people want it. And so what we did was we held this webinar and invited ...”
    high

  • Viral growth

    · 1 mention
    “Now the one, the obvious thing is the inherent virality of the product, right? So you see this thing popping up on different sites. And at the bottom, you'll see, verified by proof. That on its own is a great way to get the word out about the product.”
    high

  • Paid social ads

    · 1 mention
    “We really learned in that experience how to scale, how to run a lot of paid traffic and run it at high volume, how to build high converting marketing funnels.”
    high

  • Strategic partnerships

    · 1 mention
    “The first thing we did was we made a list of 50 people in the marketing industry that we felt influenced most of the market. And we just went hard after those 50 people and said, we want to get all of these 50 using the product. And after a couple months, we probably had 40 of them using it on th...”
    high

  • Video content

    · 1 mention
    “We're really big on video ads. And so most people will see some sort of video initially.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Proof’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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