No-code landing page builder for startups
Unicorn Platform initially monetized by selling lifetime deal licenses, earning around $10,000 from 50 license keys. After developing the first product, the company switched to a recurring subscription (SaaS) model to generate monthly recurring revenue. This transition to subscriptions led to acquiring the first 5-10 paying clients and a growing monthly recurring revenue over time.
“And then at some point, did the customers or did the indie hackers around you, founders around you, it's time to switch to the MRR model?... So once I had some money and the first product, which I made in a year, I switched to SaaS immediately.”
“That’s how I got my first 5-10 paying clients. I found a graph of your MRR, and as we can see, it started to snowball around a year of building.”
“I created a simple MVP and ran a lifetime deal to raise some money. I got $10k in revenue, which I used to buy some food during the months I was coding the second version.”
“The first phase was lifetime deal. I sold 50 license keys for $180 each. So in total, I earned like 10 grand, $10,000.”