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Unicorn Platform
SaaS B2C

Unicorn Platform is a simple website and landing page builder designed for startups, solo entrepreneurs, and hackers.

unicornplatform.com · Founded 2018 · 32 public sources · Updated 6 days ago

Researched profile. Starter Story's AI research system compiled this page from 32 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Unicorn Platform Grew

No-code landing page builder for startups

How did Unicorn Platform grow?

Summary of the sourced claims below

Unicorn Platform grew primarily through organic social media by posting transparent monthly revenue updates and sharing insights and data, which attracted many new clients without a marketing budget. The company also benefited from word of mouth, as satisfied existing clients recommended the product to their friends and circles. Great customer service played a key role in growth by building emotional connections with users and fostering loyalty through personal communication and support. Additionally, the founder leveraged his personal network to gain initial paying clients and used platforms like Product Hunt and a Facebook community to increase traffic and sales.

Channels

14 channels · grouped by how Unicorn Platform grows

  • Organic social media

    · 4 mentions · 4 sources
    “I know you build your startup in public, sharing your revenue and stats. Do you think it helps with marketing too? Yes, my most popular tweets are those with numbers. Where I share insights and data. It attracted many new clients. I don’t have any marketing budget, and this is something I can do ...”
    high
    Show 3 more quotes
    “We have people who like our posts, who talk about Unicorn Platform on Twitter for years. You open notifications and you see that guy tweeted about us.”
    high
    “why posting transparent MRR updates on Twitter started driving attention”
    high
    “You were building in public in Twitter? Yeah, in Twitter, in IndieHackers.com, on ProductHunt, like everywhere, in any place you can post your progress, you do that. That's super easy and obvious.”
    high

  • Word of mouth

    · 3 mentions · 2 sources
    “You want more clients, but the solution is not to find more clients, but make your existing clients as happy as possible. Because first, they will bring their friends and second, your product will improve. ... there are hundreds more who are not so active on social networks, but they recommend Un...”
    high
    Show 2 more quotes
    “Combine a good product and good support, and you will get a good word of mouth effect.”
    high
    “Indie makers, they help me to grow a lot. Because they are spreading your product like crazy if they like you. It means you have to promote your app across indie makers. But you don't have to rely on this as your source of income. You want indie makers to try your tool, to spread it across the wo...”
    high

  • Product Hunt

    · 3 mentions · 3 sources
    “Yeah, in Twitter, in IndieHackers.com, on ProductHunt, like everywhere, in any place you can post your progress, you do that. That's super easy and obvious. The problem of building in public is that it gives you a lot of eyes, a lot of views, likes, reposts, friends, connections, but it gives you...”
    high
    Show 2 more quotes
    “Product Hunt works very well for me. It’s a great target audience for my product. But be careful, it won’t work for everyone. It’s a great source of traffic and awareness, but you need to find out where your target audience is.”
    high
    “Guide: get first 100 upvotes on Product Hunt”
    medium

  • Online Community

    · 1 mention
    “Indie makers, they help me to grow a lot. Because they are spreading your product like crazy if they like you. It means you have to promote your app across indie makers. But you don't have to rely on this as your source of income. You want indie makers to try your tool, to spread it across the wo...”
    high

  • Side project marketing

    · 1 mention
    “I was good at making side projects. Side project is a free website. A project, an application. Which is where you really want your main project... I just launched a website, a free tool, and it brought in a few years, you have $20,000.”
    high

  • Building in public

    · 1 mention
    “First of all, it was built in public. Building in public brings you attention of like-minded people, indie hackers, right? You were building in public in Twitter? Yeah, in Twitter, in IndieHackers.com, on ProductHunt, like everywhere, in any place you can post your progress, you do that. That's s...”
    high

  • AppSumo Launch

    · 1 mention
    “So, I earned $15,354 on AppSumo. Here are 3 reasons why I won't ever do that again 🙈”
    high

  • Personal network

    · 1 mention
    “My first user is my friend, and he’s still using the tool today. I build credibility among my friends, freelance web developers, who trust me and my product. That’s how I got my first 5-10 paying clients.”
    high

  • Video content

    · 1 mention
    “I also do YouTube. I forgot. Let me pitch my YouTube, I'm really active there, I make videos, and it takes a lot of effort.”
    high

  • SEO

    · 1 mention
    “Luke shared how he went from running an SEO agency to firing almost all of his clients and building his own digital assets instead. We got into how he picks the right local niches, why boring services like towing, tree service, carpet cleaning, and concrete can work so well, and what makes a webs...”
    medium

  • Twitter

    · 1 mention
    “Twitter. You can find me on Twitter. Yes. I believe I knew the answer.”
    high

  • Email marketing

    · 1 mention
    “One guy asked me for a Stripe integration feature. After 3 months I finally launched it. I remembered that guy wanted the integration so much. So I wrote to him even before the official announcement. He was so happy and instantly became a paid customer.”
    medium

  • Press

    · 1 mention
    “I launched Unicorn Platform on Product Hunt and it just blew it away! Man, I got such huge support from the community: tons of feedback, hundreds of registrations.”
    high

  • Facebook Community

    · 1 mention
    “Product Hunt helped me to sell only half of the licenses. The second half was sold on this Facebook group full of passionate entrepreneurs.”
    high

How 3,340 businesses grow

Of businesses with mapped growth channels, the share using each — Unicorn Platform’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    18%
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Influencer partnerships
    3%
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